[Remote] Marketing Manager, B2B Marketing, Retirement

Note: The job is a remote job and is open to candidates in USA. Voya Financial is committed to fighting for everyone's opportunity for a better financial future. The Marketing Manager, B2B Marketing Strategy, Retirement will develop and execute marketing strategies to launch new products, drive sales growth, and deepen client retention, collaborating closely with sales and product teams to deliver impactful marketing initiatives.

Responsibilities

• Design and implement B2B marketing strategies that align with business goals.
• Analyze market trends, identify target customers, and develop value propositions, positioning and messaging for products or capabilities or segments.
• Create, manage, and measure marketing campaigns across various channels.
• Responsible for overseeing the creative briefs, marketing project management, creative development of marketing assets and editorial calendars.
• Develop marketing collateral, including content that aligns with Voya's brand voice and value proposition.
• Serve as a subject matter expert on segment-specific products and marketing best practices.
• Work closely with sales, product, relationship management and executive teams to ensure marketing efforts are integrated with overall business objectives.
• Identify opportunities to enhance marketing processes and procedures to optimize outcomes and experience.
• Track and analyze marketing metrics, and report on campaign and program performance to senior leadership.

Skills

• Bachelor’s degree in business, marketing, communication, or related discipline. Advanced professional degree a plus.
• 5+ years relevant experience for B2B and/or B2B2C, preferably Retirement related and/or marketing strategy positions.
• Proactive, self-directed individual with proven ability to manage multiple projects, balancing strategy with day-to-day execution.
• Innovative, results-oriented marketing leader with strong customer-centric focus.
• Strategic and creative thinker, with speed to market focus and desire to test new things, drive new ways of working and processes.
• Team-orientation, with an affinity for influencing and working across functions in a dynamic often-changing environment and with people across all levels of the organization.
• Demonstrated success at developing marketing strategies and creative briefs; able to use insights in the development of marketing strategy, programs and plans.
• Excellent verbal and written communication skills, including strong ability to present plans and proposals effectively in group and/or 1:1 setting.
• In-depth knowledge of retirement industry, market, and products; experience in all media – print, video, digital and social.
• Capable of leading multi-disciplinary teams, success in building relationship with executive management teams. Prior experience working in a cross-functional role in a large corporation a decided plus.
• Proven ability to manage multiple priorities and work well under pressure.
• Strong work ethic and service mentality.

Benefits

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Company Overview

• Voya Financial is a financial services company that specializes in the fields of retirement, investments, and insurance. It was founded in 1991, and is headquartered in Atlanta, Georgia, USA, with a workforce of 5001-10000 employees. Its website is https://www.voya.com/.

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