Media Buyer (YouTube) – REMOTE (CST)

About VuePlanner A media and technology company that provides advertisers and their agencies the confidence to plan and buy contextually relevant video campaigns by identifying the environments most suitable for brand advertising across multiple platforms. Our company supports clients through both managed services and self-serve approaches to YouTube media buying. VuePlanner® is a transparent, insight-driven planning tool for advertisers buying on YouTube. Our proprietary technology powers contextual, data-driven YouTube campaign performance through relevant content identification and quality scoring, pre-bid transparency, and ongoing placement monitoring. VuePlanner is a verified YouTube Brand Suitability & Contextual Targeting Partner, one of 7 companies worldwide. What do we offer?

• 100% remote – never worry about going back into an office!
• A fun, work hard / play hard culture
• Growth opportunity
• Health, Dental, Vision, Life Insurance, 401k with employer match included
• Relaxed Time Off policy – employees have freedom to take paid time off as needed
• Time off for volunteering
• The opportunity to be a part of 1 of 7 companies worldwide verified as a YouTube Brand Suitability & Contextual Targeting Partner

What will you do? As a Media Buyer, you will provide support across several ad operations functions; namely setting up new YouTube video campaigns. This position requires a good mix of operational and people skills and comfort working in a fast-paced environment where service and urgency make a difference. Primary duties include:

• Campaign Setup: Lead the setup of new YouTube ad campaigns in DV360 and Google Ads with a high degree of accuracy.
• Campaign Delivery and Performance: Manage, monitor, and troubleshoot delivery issues and platform flags or limitations.
• Campaign Optimization: Monitor and analyze the campaign throughout the flight to ensure customer satisfaction and provide suggestions for optimization. Work with the team to proactively address pacing concerns and communicate any/all changes to internal parties.
• Campaign Insights: Provide details for Wrap Decks, Lift Study results, and on-going performance for analysis and data storytelling
• Campaign Quality and Brand Suitability: Ensure clients are running exclusively in brand suitable environments by regularly analyzing video placement reports.
• DSP Support and Technical Implementation: Support the linking of various accounts, 3P measurement, tag implementation and QA. Launch various Google product features and are comfortable with understanding vendor help docs and dashboards.

Additional duties may include:

• Assisting the product and marketing teams with ad spec requirements.
• Creation of test campaigns for troubleshooting or testing new features.
• Assist the Accounts team with ad hoc reports or client questions regarding their buy.
• Supporting the Sales and Account Management team on client strategies.
• Data storytelling using various performance metrics.

What are we looking for? The successful candidate will be an inspiring and confident team member with the following skillset:

• 2+ years of experience buying and running YouTube video advertising in an end-to-end operations capacity.
• Expert media buying experience within Google DSPs (Google Ads and DV360 preferred)
• Google Ads/DV360 certification and hands-on experience with YouTube advertising, including proficiency with latest platform features.
• Proficient in Microsoft Excel.
• Familiarity with Looker and Tableau reporting software.
• Understanding of video media campaign strategies (CPM/CPV/CPA), campaign optimization, and reporting analysis.
• Agency or large brand experience is a plus.
• Bachelor’s degree in Advertising, Marketing, related field or relevant experience.

The successful candidate will also demonstrate the following abilities:

• Detail Oriented: Solid track record exhibiting high attention to detail, strong organizational skills, and very low data-entry error rate.
• Self-Starter: someone who gets things done, can follow broad instructions, work with minimal supervision and be diligent and eager to learn (start-up mentality)
• Problem Solver: “outside of the box” mentality. Ability to test, solve, and discover new routes to achieve a desired outcome.
• Communication: excellent oral and written skills.

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