Senior Media Planner – Allen & Gerritsen – Boston, MA
Job title: Senior Media Planner Company: Allen & Gerritsen Job description: Allen & Gerritsen isn’t like other agencies. We know what you’re thinking: “Are they really different from other agencies?” We can humbly say “Yes.” You see, we do media a bit differently around here. We think strategically at all times. We are fascinated by audiences & how they engage with the world around them. We think analytically, insisting we all understand outcomes first, & plan accordingly. Our team comes from a variety of agency backgrounds spanning the biggest holding companies to smaller niche independent agencies. Of course we navigate all of the traditional core elements of media planning & buying: reach/frequency, time spent, targeting efficiency & so on. But what differentiates our team is our deeper understanding of the emotional relationships our audiences have with the environments where we communicate, & how that can affect the impact of our message. We call it Humanity Planning & it helps us to craft better, smarter & more effective integrated media plans for our clients. This role offers you a chance to grow your existing skills, but continue to learn within a fully integrated agency, all with a unique approach to planning. Your ideas will not only be valued, but encouraged. You’ll be an integral part of an amazingly talented team, not someone siloed exclusively in finance tasks & trafficking duties. Let’s see what you’ve got. PLEASE NOTE, THIS ROLE IS NOT AN ENTRY LEVEL POSITION AND REQUIRES ONE YEAR FULL TIME (NOT INTERNSHIP) AGENCY, CLIENT OR SALES EXPERIENCE Role Description:
- Understand & deliver creative media solutions that achieve client’s goals & objectives
- Develop media plans & client presentations, showing leadership skills on projects
- Work closely with publishers & media partners to negotiate media buys & stay up to date on product updates & offerings
- Create, send & score media RFP proposals
- Work with the Supervisor and VPs to nurture and develop junior team members
- Assist with campaign trafficking, tagging & billing
- Research, analyze, & report on competitor media spend & creative
- Research, analyze, & pull insights about audience behavior including media consumption habits & preferences
- Prepare & maintain key media buying documents such as authorizations, orders, traffic sheets, & flowcharts
- Review articles & reports on the latest in media & synthesize into key updates for the team
- Monitor & report on media performance across social, search, video, display, etc. to identify optimization opportunities and spot errors
Position Requirements:
- Bachelor’s degree in Advertising, Marketing, Communication, Media or equivalent relevant experience
- 2.5 years + of media planning & buying experience in an agency or brand setting
- Examples of your work that you feel reflect your personality, work ethic, past experiences, or other differentiators; if group work, please specify your contributions
- Refined communication skills, both verbal & written
- A positive attitude, an accountable work ethic, a friendly disposition, & a sense of humor
- Beneficial Additional Qualifications:
- Self-starter & independent thinker
- Strong math skills
- Attention to detail, organization, effective time management, & the ability to prioritize workload with minimal supervision
- Bonus for experience working in platforms such as Google Ads, Facebook Business Manager / Ads Manager, other social platform ad managers, Google DoubleClick / DCM, Google Analytics, Aqua Advantage, Global Web Index, Nielsen AdIntel, SEMRush, and/or the LiveRamp Data Store
- Joy in solving problems -- media moves quickly & sometimes we write the playbook
- Proficiency in Microsoft Office (Word, Excel, Powerpoint) and/or their Google product suite equivalents (Docs, Sheets, Slides)
- Strong interpersonal skills and/or a high EQ
Allen & Gerritsen (A&G) is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success. Allen & Gerritsen is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Powered by JazzHR Expected salary: Location: Boston, MA Job date: Sun, 20 Nov 2022 05:52:50 GMT Apply for the job now! Apply tot his job Apply To this Job