Senior Associate, Marketing Science & Technology
OMD is the Cannes Lions 2024 Media Network of the Year and the world’s largest media network, focused on making better decisions through innovation and data-driven solutions. The Senior Associate will execute measurement plans, produce campaign reports, and develop actionable insights, while collaborating with planning and investment teams to optimize media strategies.
Responsibilities
- Executing the measurement plan
- Production of campaign reports and analyses according to measurement plans
- Development of dashboards in data visualization tools such as Datorama and Tableau
- On-going data QA to ensure data used for reporting and analysis is accurate
- Development of observations and actionable insights around campaign results
- Data storytelling of results and analyses in presentation decks/slides
- Presenting reports and proposals to clients during monthly and weekly phone calls
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
- Keep in front of industry trends and developments by engaging in training
Skills
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
- Expertise in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
- Stellar communication skills
- Comfortable working in ambiguous situations
- A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
Company H1B Sponsorship