Practice Growth Strategist

Hall, Render, Killian, Heath & Lyman, P.C., the nation's largest law firm, focused exclusively on matters specific to health care organizations, seeks a friendly, energetic, and experienced full-time Practice Growth Strategist. The Practice Growth Strategist plays a central role in supporting Hall Render’s shareholders in the development, refinement, execution and analysis of individual attorney business development plans. Using a templated, firmwide planning framework – together with innate experience, enthusiasm, drive and business sense – the Practice Growth Strategist partners directly with attorneys to identify strategic opportunities, strengthen market visibility, contribute to increases in client volume and build sustainable business development habits. This role requires strong analytical capability, excellent interpersonal communication, and the maturity and executive presence necessary to advise senior level attorneys in the content- and sales-focused efforts necessary for them to grow and expand their business success. The ideal candidate brings at least 5 years of business development experience in the legal industry, including capacity to draft initial content and familiarity with the current suite of professional services marketing tools, including Salesforce. Preference for a JD focused on a BD/marketing career path versus the ongoing private practice of law. Key Roles and Responsibilities: Individual Business Development Planning & Coaching:

• Develop individualized BD plans with shareholders using the firm’s templated planning model, ensuring alignment with practice group priorities and firmwide strategic goals.
• Conduct one-on-one BD coaching sessions with attorneys to assess goals, identify opportunities, and establish actionable BD behaviors.
• Monitor progress against BD plans, providing ongoing guidance, accountability, and course correction support.
• Facilitate quarterly or semiannual BD plan reviews with attorneys and practice group leadership.
• Collaborate with BD colleagues to integrate attorney plans into broader departmental initiatives.

Opportunity Identification Using 3E:

• Leverage the firm’s 3E database and “ClientSight” Opportunity Mapping tool to surface, analyze, and vet business development opportunities, including client trends, cross selling pathways, and dormant relationships.
• Translate ClientSight insights into actionable recommendations for individual attorneys and service lines.
• Partner with Finance, BD and Business Intelligence teammates to ensure data accuracy and meaningful interpretation.
• Develop attorney-friendly summaries of opportunities based on internal and external data, to support informed decision-making with a focus on action-ready implementation.

Thought Leadership Development & Amplification:

• Guide, coach and manage attorneys and their LAAs in creating and deploying thought leadership content that aligns with their BD plans and market positioning.
• Support internal visibility by coordinating attorney participation in internal meetings, practice group presentations, and firm events.
• Enhance external visibility by coaching attorneys on effective LinkedIn engagement, including posting cadence, content strategy, and audience targeting.
• Collaborate with the Marketing team to ensure content quality, brand alignment, and amplification across channels. Work with marketing to implement and manage direct marketing / ABM efforts that benefit the attorney, their practice development and the firm as a whole. Provide first drafts or collaborate in the development of first drafts as needed.

Internal Collaboration & Cross-Functional Support:

• Work closely with BD, Marketing, and Practice Group Leaders to ensure attorney BD plans integrate seamlessly with firm initiatives.
• Participate in practice group meetings to stay informed about priorities, client needs, and emerging opportunities.
• Support training programs that build BD skills across the shareholder group as well as with associates and advisors.
• Contribute to departmental process improvements related to BD planning, coaching, and data utilization.

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