Media Associate

FanDuel is the premier mobile gaming company in the United States and Canada, and they are seeking a Media Associate to join their Media Team. This role will support the paid social strategy, planning, and execution across Casino, focusing on building brand awareness and driving new registrations.

Responsibilities

• Be a key contributor on Casino paid social team with planning, creative briefing, execution, optimization, and reporting for all Casino social media campaigns
• Work closely with planning teams to build season-long media plans to meet team KPIs across multiple tactics and platforms, ensuring the team is establishing and crushing benchmarks to strengthen our advertising playbook
• Liaise with cross-functional internal teams, creative partners, and agencies to ensure the seamless launch and execution of all campaigns
• Work closely with agency and planning teams to align 360 media strategies
• Develop a testing roadmap for paid social channels to understand creative and audience performance as well as brand vs direct response tactics
• Assist with weekly, monthly, quarterly and annual channel reporting and post mortem analysis - including building performance recaps, billing reconciliation, and dissemination of insights to key stakeholders
• This role will work closely with the commercial Casino team to understand gaps in business performance to then plan media and react accordingly to support commercial KPIs
• Provide continuous assessment of our digital media tactics and identify areas for improvement and optimizations
• Own and build relationships with third party paid social vendors and agencies

Skills

• Bachelor's degree with a strong academic record
• 1-2 years of experience managing paid social accounts for large tier 1 brands
• Direct experience with paid social, & analytics tools
• High level of understanding of performance metrics within digital media and able to make strong decisions on media plans
• Experience evaluating media opportunities and onboarding new media channels
• Ability to make strong decisions for media planning in terms of budget allocation, formats and testing
• Possesses an analytical and proactive mindset - you enjoy aggregating information across disparate data points and sources into clear, actionable insight
• Willingness to learn and gain a proficient working knowledge of auction models and bidding strategies across all major platforms
• Needs to be able to work autonomously and within a large team setting
• Clear communicator and multitasker, with the ability to manage multiple deadlines across internal and external stakeholders with ease
• Has exceptional attention to detail and organizational skills
• Able to exhibit a positive attitude and remain calm in high-stress situations
• You don't mind working during non-traditional business hours as needed
• An eagerness to learn more about digital marketing and gaming/gambling industry within Canada

Benefits

• Extended medical, vision, and dental coverage
• Life insurance
• Disability insurance
• A retirement program with employer contributions
• Short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation
• 12 holidays
• Two (2) floating holidays
• Paid sick time in accordance with applicable Canadian law

Company Overview