Demand Generation Manager

Role Summary

The Demand Generation Manager at Vispero is accountable for planning, executing, and optimizing multi-channel demand generation programs that drive qualified pipeline and revenue growth.

This role is execution-focused and pipeline- and revenue-oriented. Success is measured by pipeline creation, pipeline velocity, conversion to revenue, and ROI on marketing spend — not just lead volume. You will work closely with Sales, BDR leadership, RevOps, and Marketing Ops to ensure campaigns are aligned to revenue targets, target accounts, and real buyer intent, with a clear line of sight from campaign to closed-won business.

Core Responsibilities

Campaign Strategy & Pipeline Generation

- Own the end-to-end execution of demand generation campaigns across paid media, email, webinars, virtual events, content syndication, and retargeting.

- Translate quarterly revenue and pipeline targets into executable campaign plans with clear expectations for pipeline contribution by segment and channel.

- Build campaign briefs that align audience, message, offer, and CTA to opportunity creation and deal progression, not just lead capture.

- Manage campaign calendars to ensure consistent pipeline generation while maintaining audience quality and engagement.

Pipeline & Revenue Enablement

- Drive high-quality pipeline creation that converts to opportunities and revenue, aligned to ICP and target account priorities.

- Partner with Sales and BDR leadership to align campaigns to active opportunities, target accounts, and pipeline gaps.

- Optimize lead routing, scoring, and handoff processes to improve speed-to-opportunity and conversion rates.

- Continuously monitor lead-to-opportunity, opportunity-to-close, and pipeline velocity metrics, adjusting campaigns based on downstream revenue impact.

Channel & Performance Optimization

- Own day-to-day performance of demand channels, including budget pacing, testing, and optimization against pipeline and ROI targets.

- Run A/B tests on messaging, offers, landing pages, and CTAs to improve pipeline conversion and deal quality.

- Identify underperforming campaigns early and reallocate spend toward programs that drive stronger pipeline and revenue outcomes.

Data, Reporting & Revenue Insights

- Track and report on core KPIs: pipeline generated, pipeline conversion rates, cost per opportunity, and marketing-sourced/influenced revenue.

- Use data to diagnose performance issues and recommend clear optimization actions tied to revenue impact.

- Maintain campaign and pipeline dashboards ensuring clear attribution from campaign to closed-won revenue.

Success Metrics (Revenue & Pipeline-Aligned)

- Consistent contribution to quarterly pipeline and revenue targets

- Improved pipeline conversion rates and velocity

- Increased marketing-sourced and influenced revenue

- Reduced cost per opportunity and cost per dollar of pipeline

- Clear, reliable reporting on campaign impact across the full funnel

- Strong trust and alignment with Sales and BDR teams

Required Qualifications

- Demonstrated ability to optimize demand programs based on pipeline and revenue outcomes, not just top-of-funnel metrics

- 4–7 years of experience in B2B demand generation or growth marketing roles

- Proven track record of driving pipeline and revenue through multi-channel campaigns

- Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)

- Strong analytical skills with the ability to connect campaign performance to revenue impact

- Experience managing paid media budgets and external vendors

- Familiarity with account-based or account-informed demand strategies

Attributes for Success at Vispero

- Strong bias toward pipeline and revenue outcomes over activity metrics

- Comfortable operating in a performance-driven, accountable environment

- Clear communicator who aligns closely with Sales leadership

- Curious, iterative, and focused on continuous improvement tied to business impact