Paid Media Manager
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Back To OpeningsPaid Media Manager
Department: Marketing Location: START YOUR APPLICATIONThe 20 is one of the fastest-growing IT companies in the U.S., with a coast-to-coast footprint and 40+ acquisitions in the past three years. We�ve built a national powerhouse and our marketing engine is a big reason why.
We�re looking for a Paid Media Manager (Google Ads Focus) to take the reins of our multi-location Google Ads program and drive measurable growth at scale. This role isn�t about managing a few campaigns � it�s about architecting a sophisticated, data-driven strategy that fuels inbound demand across dozens of markets nationwide.
You�ll manage and optimize paid campaigns across Google and Microsoft Ads, oversee all Google Business profiles, and collaborate with our web team to keep performance dialed in. If you�re the kind of person who sees PPC as both an art and a science � who thrives on complexity, precision, and impact � you�ll fit right in.
What You�ll Do
- Own national PPC strategy across all The 20 MSP locations � from campaign architecture to optimization and reporting.
- Build, test, and refine search, display, and Performance Max campaigns that drive qualified leads and maximize ROI.
- Manage budgets, bids, and keyword portfolios with a laser focus on performance metrics like ROAS, CPL, and conversion rate.
- Oversee Google Business profiles for all locations, ensuring accuracy, optimization, and strong local visibility.
- Partner with the web and SEO teams to improve landing page performance, technical tracking, and conversion flow.
- Leverage Google Analytics and Tag Manager for advanced tracking, attribution, and reporting.
- Execute retargeting and remarketing strategies that re-engage visitors and boost conversion efficiency.
- Generate and present weekly and monthly performance reports to leadership with actionable insights and recommendations.
- Stay ahead of evolving PPC trends, platform updates, and best practices to keep The 20�s digital presence at the leading edge.
What You Bring
- 4�6 years of hands-on PPC experience, ideally managing complex or multi-location campaigns
- Google Ads and Google Analytics certifications (required)
- Deep expertise in Performance Max, retargeting, attribution modeling, and data-driven optimization
- Strong experience with Google Tag Manager setup and conversion tracking
- Advanced analytical and problem-solving skills; comfort navigating large datasets to extract insights
- Excellent communication and presentation skills � you can turn data into a story that drives decisions
- Familiarity with HubSpot CRM (a plus)
- Working knowledge of on-page SEO and how it supports paid performance
- Meticulous attention to detail and a self-starter mindset
Why Join The 20
The 20 isn�t your typical MSP. We�re a national platform that�s redefined how IT services scale. Our marketing team operates like a high-performance growth lab, blending creativity, analytics, and speed to deliver real business outcomes.
This is your chance to own a high-impact PPC program, work directly with executive leadership, and shape how a fast-growing national brand shows up across every market we serve.
If you�re ready to make your mark � and you�re the kind of PPC expert who wants to run a complex, data-rich, growth-focused machine � we want to talk.
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