Fractional CMO — Early-Stage Consumer Startup (Remote, ASAP) - Contract to Hire

Fractional CMO — Early-Stage Consumer Startup (Remote, ASAP) About my company, Betterhone We’re building the first smartphone designed from the ground up for kids — with OS-level protections plus parental controls crafted by a team of child psychologists + parents. We’re pre-scale, VC-backed, and moving fast. Early adopter price $399 + $24.99/mo for parents who want to help shape the product as we build it — they get early access devices and influence the roadmap through ongoing feedback. Full launch pricing will be $899 + $49.99/mo. We ship software updates weekly and will continuously improve the product with real parent feedback over the next couple of years. The Role Fractional CMO working directly with the CEO, 1-on-1. Not a vendor — a co-founder-level marketing brain embedded in the company. What You’ll Do ∙ Strategy consultation calls — with full, in-depth communication. I need to understand every decision and the reasoning behind it so I can communicate clearly to investors. ∙ Give direct feedback on messaging, funnels, ads, positioning, pricing — everything. ∙ When needed, take action and execute on the strategies we discuss. ∙ Ideally, you have your own network or team that can help implement. Who should apply ∙ Taken at least one brand-new company from $0 to $500K+ ∙ Understand full customer acquisition end-to-end, not just one channel ∙ Ex-agency owner or agency operator with bandwidth — ideal fit ∙ Available for regular calls starting immediately ∙ Bonus experience with consumer products, parents, or high-ticket items ($300+) Please Do Not Apply If ∙ You don’t have experience taking a company from $0 to at least $200K ∙ You’ve only worked on marketing for large, established companies and have no experience with startups that are pre-product or pre-product-market-fit ∙ You’re not willing to do consultation calls and only operate through a strict agency process — a short onboarding call followed by opaque A-to-Z fulfillment. I need deep understanding and full transparency into how our company will move forward. How to Apply 1. Background — who are you, briefly? 2. Example — at least one company you took from $0 to $200K+. Please be specific ∙ What did you actually do? ∙ Which platforms did you use? ∙ How did you actually go about getting customers for this brand-new startup? 3. Skills — paid ads, organic, email, influencer, PR — what have you mastered? 4. Relevance — consumer products? Parents? High-ticket? The closer to our use case, the better. Keep it concise. I’m not looking for a large block of text — I’m looking only for genuine deep evidence that you’re actually good and have a lot of experience doing what I’m needing. Apply tot his job Apply To this Job Apply tot his job Apply To this Job Apply To This Job Apply To This Job