Account Associate, Public Relations & Influencer
Publicis Groupe ANZ is a global public relations firm focused on building influence for business and society. As an Account Associate in Public Relations & Influencer, you will support PR and influencer campaigns, assist in crafting stories, coordinate events, and manage media relations while collaborating with internal and external stakeholders.
Responsibilities
- Support PR and influencer campaigns: Jump in early with research, brainstorming, and creative ideation. Help bring campaigns to life from concept to execution
- Craft and share the story: Assist with writing and distributing press releases, pitches, media alerts, and influencer briefs
- Build buzz: Coordinate media/influencer mailers, product shipments, and creative seeding moments
- Coordinate events: Help plan and run media/influencer events, including vendor coordination, sourcing items, and on-site setup/teardown
- All in the details: Keep things organized and on track for your team by maintaining clean trackers, status docs, and campaign files. Coordinate media and influencer mailer kits and/or product shipping as required
- Smart research: Build thoughtful, well-researched media and influencer lists using tools like Meltwater and CreatorIQ
- Media relations: Pitch media contacts via email and phone with confidence and hustle, and remain proactive and thoughtful on expanding lists, adjusting pitches and staying close with team leads on progress
- Influencer coordination: Liaise with creators, track deliverables, and support end-to-end campaign execution
- Track and report: Monitor media coverage and influencer content, track KPIs, and support in building client-ready reports
- Stay curious: Conduct industry research, monitor trends, join various agency brainstorms and surface new ideas to keep clients ahead of the curve
- Collaborate and communicate: Keep your team and manager in the loop on progress and project updates
Skills
- Post-graduate diploma in Public Relations, Corporate Communications, or related discipline
- Excellent written and verbal communication skills
- Demonstrated organizational and time management skills, and attention to detail
- Proactive, resourceful, and thrives in a fast-paced environment
- Familiar with the evolving Canadian news media and influencer landscape, as well as social media platforms (TikTok, Instagram, Facebook, X/Twitter, YouTube, etc.)
- A curious and adaptable team player
- Prior internship experience in an agency setting
- Knowledge of PR, influencer management and AI platforms is a plus (i.e., Meltwater, Muck Rack, CreatorIQ, Traackr, Copilot, etc.)
- Prior agency experience is a plus
Benefits
- Competitive compensation and benefits, including generous vacation and mental health support
- Hybrid work environment and flexible scheduling
- Parental leave top-up and professional development allowances
- Regular social events, wellness programs, and volunteer opportunities
- Access to world-class learning and leadership development through Publicis Groupe
- A culture that celebrates collaboration, innovation, and career growth
Company Overview