[Remote] Sr Marketing Specialist, Pipeline Development

Note: The job is a remote job and is open to candidates in USA. Aledade, Inc. is a public benefit corporation focused on empowering independent primary care. The Sr Marketing Specialist, Pipeline Development will lead strategic account development initiatives, design and optimize account-based marketing strategies, and influence business operations through targeted marketing efforts.

Responsibilities

• Directs the development and continuous improvement of integrated marketing campaigns, using analytical skills and market intelligence to drive operational decision-making
• Leads comprehensive analysis of target accounts, identifying business opportunities and crafting account penetration strategies
• Exercises authority in prioritizing accounts, allocating marketing resources, and establishing account engagement protocols
• Independently develops content strategies and tactical execution plans tailored to complex buying committees
• Makes strategic pivots to campaign methodologies based on objective data and market trends
• Establishes success criteria, evaluates campaign effectiveness, and implements process enhancements that impact revenue growth
• Identifies, engages, and maps key stakeholders using persona mapping and market research
• Drives outreach strategies and curates content to nurture high-value prospects from initial contact through qualified opportunity
• Shares market insights and recommendations with leadership and cross-functional teams
• Designs, optimizes, and enforces protocols for CRM documentation, lead transitions, and collaboration frameworks that streamline business development
• Advises and supports cross-functional teams in implementing account-based strategies, acting as a subject matter expert within the organization
• Tracks performance against KPIs, analyzes outcomes, and reports findings to inform future strategy
• Recommends and implements strategic pivots and process changes that impact company objectives and market share

Skills

• Bachelor's degree in Business, Marketing, Healthcare Administration, or related field
• At least 6 years of experience in sales, business development, or related roles in the healthcare industry
• Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments
• Demonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models
• Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships
• High level of organization and time management skills, enabling effective prioritization in a fast-paced environment
• Experience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring success
• Proactive and adaptable approach, thriving in dynamic and evolving market landscapes

Benefits

• Flexible work schedules and the ability to work remotely are available for many roles
• Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
• Robust time-off plan (21 days of PTO in your first year)
• Two paid volunteer days and 11 paid holidays
• 12 weeks paid parental leave for all new parents
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program and Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options

Company Overview