[Remote] Content Marketing Manager, Market Research
Note: The job is a remote job and is open to candidates in USA. ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. They are seeking a Content Marketing Manager to transform data insights into compelling content that influences the multifamily industry, utilizing various formats and channels to engage stakeholders.
Responsibilities
- Data Mining: Ability to navigate complex proprietary data platforms (e.g., Explore Pro) to identify market-moving trends in multifamily rent, concessions, and supply pipelines
- Insight Translation: Mastery of converting raw data points into actionable market intelligence and "must-read" narratives for industry stakeholders
- Data Integrity & QA: Rigorous attention to detail to ensure 100% accuracy in data reporting, protecting the brand’s reputation as a single source of truth
- Cross-Channel Copywriting: Proficiency in adapting a core data story into diverse formats, including white papers, executive emails, social posts, and short-form video scripts
- Visual Storytelling: Competency in designing or directing the creation of charts and data visualizations that make complex multifamily dynamics easy to digest
- Editorial Management: Proven ability to manage a high-velocity editorial calendar, ensuring consistent output across newsletters, blogs, and LinkedIn
- Workflow Design: Experience building content using LLMs (Claude, ChatGPT) to scale drafting, repurposing, and personalization
- Voice Preservation: Ability to use AI as a leverage tool while maintaining a distinct, human-centric brand voice and avoiding "generic" AI-generated output
- Omnichannel Distribution: Skill in orchestrating content across owned (email/blog), earned (industry citations), and paid channels
- Attribution & Analytics: Ability to measure and report on content ROI through metrics like organic traffic and social reach
- Franchise Development: Strategic thinking required to build "compounding" content series (e.g., recurring monthly/quarterly reports) that build long-term audience loyalty
- Product Marketing Partnership: Ability to collaborate with product teams to translate technical features and data enhancements into value-driven launch content
- Market Reactivity: Agility to produce high-quality "newsjacking" content tied to major industry moments, such as M&A activity or NMHC data releases
Skills
- 4–7 years of multifamily research, analysis, or journalism experience, working closely with marketing, ideally at a data-rich Real Estate company
- Experience owning an editorial calendar and shipping consistently against deadlines
- Demonstrable track record building and shipping AI-native content workflows: You can describe your stack and show examples of content you produced with AI in the loop that performed
- Strong analytical foundation: You can navigate a data platform, ask the right questions, and translate findings into a narrative without losing precision
- Working knowledge of SEO fundamentals: Keyword research, on-page, internal linking, technical basics, and emerging AEO/GEO best practices
- Comfort with a marketing stack: CMS, email platforms (HubSpot), social schedulers, GA4, Search Console
Benefits
- Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
- Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive acompetitive salary that reflects your impact and expertise.
- Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
- Your Health Matters : Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
- Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
- Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
- Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.
Company Overview