[Remote] Lead Program Manager - GTM Acceleration

Note: The job is a remote job and is open to candidates in USA. Workiva is seeking a Lead Program Manager to lead high-impact Go-To-Market (GTM) initiatives that drive alignment, scalability, and operational excellence across their revenue engine. The role involves partnering with senior leaders across various departments to deliver complex, cross-functional programs that accelerate growth and improve customer outcomes.

Responsibilities

• Partner with GTM and business leaders to scope, plan, and execute programs that drive growth, efficiency, and customer success
• Lead cross-functional initiatives such as lead to cash, revenue intelligence, AI for Sales, data enrichment and customer lifecycle optimization
• Define and improve GTM processes to ensure consistency, scalability, and clarity across teams
• Support strategic planning cycles, aligning GTM programs to company objectives and key milestones
• Lead end-to-end delivery of complex GTM programs, from scoping through execution and adoption
• Own program structure, operating models, timelines, dependencies, and risk mitigation strategies
• Drive accountability across stakeholders, proactively resolving blockers and escalating key decisions
• Communicate program status, risks, and outcomes to senior leadership
• Partner with Business Systems, Data & Analytics, and Enablement teams to ensure operational readiness and system support
• Track KPIs and measure program impact against defined outcomes
• Align stakeholders across Sales, Marketing, CPX, Partners, Product, and Technology to deliver shared outcomes
• Navigate ambiguity and shifting priorities while maintaining program momentum
• Build alignment, secure buy-in, and balance competing priorities across complex initiatives
• Foster a culture of collaboration and shared ownership across the GTM ecosystem
• Lead change management efforts, including stakeholder engagement, communication, and rollout planning
• Partner with enablement and operations teams to ensure successful adoption of new tools, processes, and programs
• Develop documentation, training, and communications to support GTM initiatives
• Establish best practices for repeatable, scalable program delivery

Skills

• Bachelor's degree in Business, Marketing, Operations, or related field (or equivalent experience)
• 8+ years leading large-scale GTM or RevOps programs, including lead-to-cash processes and enterprise system implementations in a public SaaS company (>$1B revenue)
• Experience with GTM systems such as Salesforce, Marketo, Gong, or Gainsight
• Experience working across Sales, Marketing, Customer, and Partner organizations
• Background in public SaaS or B2B technology environments
• Strong communication, planning, and organizational skills, with experience engaging senior stakeholders
• Exposure to sales strategy, marketing operations, or customer lifecycle programs
• PMP, Agile, or similar certification

Benefits

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package
• Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

Company Overview

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