[Remote] Performance Marketing Manager, Paid Social

Note: The job is a remote job and is open to candidates in USA. Sporty Group is expanding its performance marketing team and is looking for a highly driven Performance Marketing Manager to lead user acquisition efforts across paid social channels for both web and app platforms. The role involves scaling digital marketing campaigns, designing data-driven strategies, and collaborating with various teams to achieve exceptional results in diverse international markets.

Responsibilities

• Create and manage user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app
• Manage end-to-end campaign operations from setup and budgeting to optimization with a focus on hitting performance goals (CPA, ROAS, LTV)
• Manage the process of briefing creatives, particularly UGCs, both with internal and external creative production teams
• Support the social media team with boosted posts
• Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels
• Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets
• Monitor and analyze campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities
• Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage
• Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve
• Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support

Skills

• 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter
• Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV
• Fluency in English is required; additional languages are a plus
• Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms
• Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works
• Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimization, and cross-channel collaboration
• Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams
• Experience in online betting, igaming, or highly regulated digital industries
• Experience working with both web and app acquisition at scale
• Prior exposure to fast-growing, performance-driven environments
• Comfortable using AI tools (e.g. Claude, ChatGPT, Perplexity) to accelerate work - whether for briefing creatives, analyzing performance data, drafting copy variations, or exploring new campaign ideas

Benefits

• Quarterly bonuses
• Flexible working hours
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave
• Highly talented, dependable co-workers in a global, multicultural organisation
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members

Company Overview