[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Mastermind.com is part of the Tony Robbins and Dean Graziosi ecosystem, focusing on building a human-centered AI education platform. They are seeking a Lifecycle Marketing Manager who will design lifecycle strategies and create personalized member communications to enhance engagement and retention within their community.
Responsibilities
- Lifecycle strategy across onboarding, activation, engagement, re-engagement, retention, win-back, and churn prevention
- Member-facing communications across email, text, and voice drops that feel warm, specific, and human
- AI-powered personalization workflows that use member data to make large-scale communication feel individual
- Behavioral segmentation logic, triggered campaigns, and member journey architecture
- Campaign briefs and specs the HubSpot implementation team can execute without follow-up
- Member health scoring and at-risk intervention campaigns
- Performance monitoring, A/B testing, and ongoing optimization
Skills
- 4+ years directly owning lifecycle communications tied to retention, engagement, re-engagement, or churn prevention
- Strong writing ability: warm, specific, human, and clear
- Experience with behavioral segmentation, triggered campaigns, and lifecycle architecture
- Daily or near-daily use of AI tools as real working collaborators
- Comfort with retention data, churn signals, and campaign performance metrics
- Background in SaaS, subscription, membership, EdTech, or creator-led communities is a strong plus
Benefits
- Benefits
Company Overview