[Remote] Senior Google Media Buyer
Note: The job is a remote job and is open to candidates in USA. Confidential company is seeking an exceptional Senior Google Media Buyer to own and scale paid acquisition across the Google ecosystem. The role involves managing campaign strategy, account structure, optimization, testing, reporting, and scaling performance across various Google Ads platforms.
Responsibilities
- Own campaign execution across Google Search, Performance Max, YouTube, Demand Gen, Display, and Shopping
- Manage and optimise substantial Google Ads budgets with a focus on efficiency, profitability, and growth
- Develop and execute structured testing roadmaps across keywords, audiences, bidding strategies, ad copy, landing pages, and campaign structures
- Analyse campaign performance to identify trends, diagnose issues, and uncover scaling opportunities
- Improve CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency
- Build and maintain clear reporting dashboards using Google Ads, GA4, Looker Studio, and other reporting tools
- Work closely with the Director of Performance Marketing on budget allocation, forecasting, and growth strategy
- Partner with Creative, CRO, and Data teams to improve ad performance and landing page conversion rates
- Stay ahead of Google Ads platform updates, automation developments, and emerging best practices
Skills
- 3-6 years of hands-on Google Ads experience
- Proven experience managing significant Google Ads budgets
- Deep expertise across Search, Performance Max, YouTube, Shopping, Display, and Demand Gen campaigns
- Strong understanding of GA4, Google Tag Manager, conversion tracking, attribution, enhanced conversions, and offline conversion imports
- Demonstrated ability to improve ROAS and reduce CPA through structured testing and optimisation
- Advanced analytical skills with proficiency in Google Ads reporting, Looker Studio, spreadsheets, and performance analysis
- Strong understanding of keyword strategy, search intent, audience segmentation, and account architecture
- Attention to detail with a bias toward ownership, initiative, and fast iteration
- Clear communicator who can translate complex performance data into actionable business insights
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