Fractional CMO (Dental Industry) – Marketing Strategy & Growth
Job Description: We are a fast-growing accounting and tax strategy firm that specializes in helping dentists and high-income business owners reduce their tax liability and build wealth. We are looking for a Fractional CMO to help us refine and scale our marketing strategy specifically within the dental industry. This is a strategy-focused role (approx. 5 hours per week). We already have a social media manager who handles execution, so we are looking for someone who can provide high-level direction, campaign strategy, and growth planning. Our goal is to consistently generate qualified dentist leads each month and scale our marketing efforts. Responsibilities:
- Develop and refine marketing strategies to attract dentists and dental practice owners
- Create a scalable lead generation strategy (funnels, ads, partnerships, content direction)
- Guide and optimize Facebook/Instagram ad campaigns
- Help design and improve funnels inside GoHighLevel (GHL)
- Identify opportunities for dentist-specific marketing channels (events, webinars, partnerships, communities, etc.)
- Provide weekly strategic guidance and performance analysis
- Help us build a repeatable system to generate dentist leads monthly Requirements:
- Proven experience as a CMO / Fractional CMO / Growth Strategist
- Experience marketing to the dental industry or healthcare professionals (strongly preferred)
- Strong experience with Facebook / Instagram Ads
- Experience building funnels and lead generation systems
- Familiarity with GoHighLevel (GHL)
- Ability to analyze data and adjust strategy for scaling
- Operations mindset – able to structure marketing systems Time Commitment:
- Approximately 5 hours per week
- Strategy, planning, and review meetings Ideal Candidate: You understand how to market to dentists, generate high-quality leads, and build a scalable marketing engine. You think strategically, focus on ROI, and know how to guide a team that handles execution. To Apply, Please Include:
- Your experience working with dentists or healthcare professionals
- Examples of lead generation campaigns you've run
- Results you've achieved (CPL, lead volume, revenue impact)
- Your experience with Facebook Ads and GHL We are looking for someone who can help us scale our marketing to reach more dentists every month.
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