Digital Marketing Consultant – Remote Contract

Digital Marketing Consultant – Remote Contract Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draws on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. We seek a Digital Marketing Consultant to lead digital marketing strategy and execution across our shopping mall portfolio and corporate channels. You will guide on-property teams while managing digital efforts at the corporate level to align with business goals and drive engagement. You will focus on both B2C and B2B audiences, ensuring brand consistency and measurable results. You will apply your expertise in digital trends, content marketing, influencer strategy, and analytics to support business growth and expansion. You will collaborate with the corporate marketing team to deliver cohesive messaging and maximize digital impact. This is an independent contractor role, so you will be self-employed, responsible for your taxes, and will not receive employee benefits. Best-in-Class Culture: We value the time and efforts of our employees. Our commitment to your success is strengthened by our competitive compensation, ranging from $40 to $48 per hour, depending on your experience. Additionally, we strive to create an optimal environment for our employees, where they can learn, grow, and thrive within the company. We strive to create a collaborative and creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture. To succeed, you should have:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing experience with a strong focus on social media, content strategy, and performance marketing.
• Proven ability to lead multi-property digital initiatives and collaborate with remote or cross-functional teams.
• Expertise in content creation, including video editing, Reels, Canva design, copywriting, and storytelling.
• Proficient in digital tools such as Meta Business Suite, Google Analytics, CRM systems, and social media management platforms.

Your responsibilities as the Digital Marketing Consultant will include: Corporate Digital & Social Media Strategy

• Develop and oversee all digital marketing strategies for the corporate brand, including external social media, internal staff communications (email newsletters and SMS), website, and paid digital advertising.
• Grow and evolve the company’s digital presence to ensure brand consistency, engagement, and relevance across all platforms.
• Ensure all digital strategies align with and support the overarching marketing vision set by the VP(s) of Marketing, reflecting their overall strategy, direction, and guidance for the company and property portfolio.
• Utilize digital and social media platforms—including Instagram, LinkedIn, and Meta tools—to create and execute a comprehensive content plan that supports corporate strategies, drives business growth, and leverages marketing as a key tool to support leasing and investment goals while highlighting company milestones, innovation, team culture, and thought leadership.

Property-Level Digital Strategy & Oversight

• Provide strategic oversight, tracking, and expert guidance for digital marketing efforts across the shopping center portfolio, ensuring excellence in execution, messaging, and digital branding.
• Ensure all centers receive relevant support to grow digital engagement and in-center conversion. Direction, feedback, and guidance to apply to the property's digital marketing strategy.
• Provide consistent analysis, direction, and training for the Pocketstop M360 CRM platform, including email, SMS, in-center activation campaigns, contests, event registration, and database growth strategies.
• Provide field training (quarterly) and development (ongoing) for the property teams, sharing best practices to enhance their digital expertise and ensure cohesive execution of digital content strategies. Including but not limited to M360, Pocketstop, Instagram, Facebook, X, and TikTok. Includes onboarding of new hires and continued education.
• Create toolkits, best practices, and content frameworks to scale campaigns while allowing for center-specific customization.
• Manage all contracts and relationships with digital marketing vendors, ensuring cost-effective solutions, timely renewals, issue resolution, and ongoing performance optimization to maximize the impact and value of each program.
• Support th

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