Senior Customer Insights Analyst – Remote Social Media Support & Consumer Research Role at arenaflex

About arenaflex – Shaping the Future of Home Improvement

arenaflex is a leading global retailer in the home improvement space, dedicated to empowering homeowners, DIY enthusiasts, and professional contractors with the tools, products, and expertise they need to create, renovate, and maintain their spaces. With a strong digital presence and a commitment to innovative customer experiences, arenaflex continuously invests in data‑driven insights to refine its services, enhance loyalty, and stay ahead of market trends. As part of its expanding remote workforce, arenaflex is looking for a passionate, analytical, and collaborative professional to join the Customer Insights team and help translate social media conversations into actionable business strategies.

Role Overview – Senior Customer Insights Analyst (Remote)

The Senior Customer Insights Analyst will serve as a strategic partner in uncovering consumer sentiment, identifying emerging trends, and delivering compelling narratives that drive loyalty and growth. Working closely with the Senior Director of Customer Insights, you will design, execute, and analyze research initiatives that capture the voice of the customer across social media platforms, forums, and review sites. Your findings will inform product development, marketing campaigns, and service enhancements, ensuring arenaflex remains the go‑to destination for home improvement solutions.

Key Responsibilities

• End‑to‑end research design: Partner with the Senior Director to plan, develop, and launch comprehensive customer insight programs, from concept through data collection, analysis, and reporting.
• Social media listening & analysis: Deploy best‑in‑class methodologies to capture real‑time consumer feedback on platforms such as Facebook, Instagram, Twitter, and emerging channels, ensuring maximum reach and response rates.
• Data synthesis & storytelling: Transform raw feedback into clear, actionable insights using quantitative and qualitative techniques; craft compelling narratives that highlight pain points, opportunities, and strategic recommendations.
• Cross‑functional collaboration: Work proactively with product, marketing, CX, and technology teams to align research objectives with business goals and to facilitate seamless knowledge transfer.
• Continuous methodology improvement: Regularly audit research processes, introduce innovative tools, and refine techniques to keep the program aligned with evolving business needs.
• Stakeholder presentations: Deliver concise, visually engaging presentations to audiences ranging from front‑line associates to senior executives, using data visualizations, dashboards, and storytelling techniques.
• Vendor management: Partner with external research vendors to ensure high‑quality data collection, adherence to timelines, and cost‑effective solutions.
• Project timeline stewardship: Manage multiple research projects simultaneously, ensuring deliverables meet deadlines and maintain the highest standards of accuracy.

Essential Qualifications

• Bachelor’s degree in Business, Marketing, Statistics, Psychology, or a related field (Master’s preferred).
• Minimum of 3 years of hands‑on experience in quantitative and qualitative research, preferably within a retail or consumer‑focused environment.
• Demonstrated expertise in designing and executing research studies, including survey development, focus groups, and social media listening.
• Proficiency with statistical analysis software (e.g., SPSS, SAS, R) and survey platforms such as Qualtrics or Medallia.
• Strong analytical mindset with the ability to interpret complex data sets and translate findings into strategic recommendations.
• Exceptional written and verbal communication skills, with a proven track record of presenting insights to diverse audiences.
• Ability to manage multiple projects, prioritize tasks, and meet tight deadlines while maintaining attention to detail.
• Comfortable working in a fully remote environment, demonstrating self‑discipline, proactive communication, and collaborative spirit.

Preferred Qualifications

• Advanced degree (MBA, Master’s in Analytics, or related) with a focus on consumer behavior or market research.
• Experience in the home improvement, construction, or DIY retail sectors.
• Familiarity with advanced data visualization tools such as Tableau, Power BI, or Looker.
• Demonstrated ability to synthesize insights across multiple data sources (social listening, transaction data, NPS, etc.) to create a holistic view of the customer journey.
• Hands‑on experience with agile project management methodologies and collaboration tools (e.g., Asana, Jira, Slack).

Core Skills & Competencies

• Analytical Rigor: Ability to apply statistical techniques, hypothesis testing, and segmentation analysis to uncover hidden patterns.
• Storytelling: Transform data into compelling narratives that resonate with both technical and non‑technical stakeholders.
• Collaboration: Strong interpersonal skills to build trust and influence cross‑functional teams.
• Technical Agility: Quick learner of new research tools, platforms, and emerging social media trends.
• Customer‑Centric Mindset: Deep empathy for the consumer, always seeking to understand motivations, frustrations, and aspirations.
• Project Management: Proven ability to lead research projects from inception to delivery, managing scope, resources, and timelines.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its employees. As a Senior Customer Insights Analyst, you will have access to:

• Mentorship from senior leaders in the Customer Insights and Analytics divisions.
• Continuous learning programs, including certifications in data analytics, market research, and advanced visualization.
• Opportunities to lead high‑visibility projects that directly influence product strategy and brand positioning.
• Cross‑departmental rotations that broaden your expertise across marketing, merchandising, and digital experience teams.
• Participation in industry conferences, webinars, and internal knowledge‑sharing forums.

Work Environment & Culture at arenaflex

arenaflex fosters an inclusive, flexible, and innovative remote work culture. Our employees enjoy:

• A collaborative virtual workspace that encourages open communication, idea sharing, and continuous feedback.
• Regular virtual team‑building events, wellness challenges, and community outreach initiatives.
• A commitment to diversity, equity, and inclusion, ensuring every voice is heard and valued.
• State‑of‑the‑art technology and tools that enable seamless remote collaboration.
• A results‑oriented environment where performance is measured by impact, not by hours logged.

Compensation, Perks & Benefits

arenaflex offers a competitive salary range of $35,000–$40,000 annually, complemented by a comprehensive benefits package that includes:

• Health, dental, and vision insurance with generous employer contributions.
• Retirement savings plans with company matching.
• Paid time off, holidays, and flexible scheduling to support work‑life balance.
• Professional development stipend for courses, certifications, and conferences.
• Wellness programs, virtual fitness classes, and mental‑health resources.
• Employee assistance programs and a robust employee discount on arenaflex products.

Why Join arenaflex?

If you are a data‑driven storyteller who thrives in a remote setting, loves turning social media chatter into strategic insight, and wants to make a tangible impact on a leading home‑improvement brand, arenaflex is the place for you. You will be part of a forward‑thinking team that values curiosity, collaboration, and continuous improvement. Your work will directly influence how millions of customers experience the arenaflex brand, from product discovery to post‑purchase support.

Ready to Make an Impact?

Take the next step in your career and help shape the future of customer experience at arenaflex. Click the link below to submit your application and join a dynamic, remote‑first team that is redefining the home‑improvement industry.

Apply Now – Become a Senior Customer Insights Analyst at arenaflex