[Remote] Marketing Executive

Note: The job is a remote job and is open to candidates in USA. BrainWave Professionals is a startup focused on building a brand from the ground up, and they are seeking a Marketing Executive to drive their marketing efforts. The role involves executing marketing strategies, managing digital presence, generating leads, and supporting sales enablement, all while working within a lean budget.

Responsibilities

• Content Marketing: Write social posts, articles, case studies, tailored to US facilities managers, property managers, and building owners. Position us as a knowledgeable, modern alternative in the FM software space
• Digital Presence & Website Management: Manage and continuously update the website. Create landing pages for campaigns, optimize for SEO, ensure messaging resonates with US buyers, and maintain clear calls-to-action that convert visitors into leads
• Social Media & Community Building: Run our company’s LinkedIn page as the primary social channel. Create and schedule posts, engage with FM industry conversations, grow followers, and drive traffic back to the website
• Lead Generation & Email Marketing: Build and execute email campaigns (nurture sequences, newsletters, event follow-ups) using tools like Mailchimp, Brevo, or HubSpot Free. Design lead magnets (guides, checklists, ROI calculators) to capture emails. Score and qualify inbound leads as MQLs before passing them to the sales rep
• Sales Enablement & Collateral: Create and maintain/update pitch decks, one-pagers, product comparison sheets, FAQ documents, and demo scripts. Work with the sales rep to understand what materials close deals and continuously refine them based on prospect feedback and competitive positioning
• Event Marketing Support: Prepare all marketing collateral for industry events that the sales rep attends. This includes pre-event email campaigns to drive booth traffic, branded materials, post-event follow-up sequences, and social media coverage. Coordinate logistics with the sales rep
• Analytics & Reporting: Track and report on all marketing KPIs: website traffic, lead volume, MQLs, email open/click rates, social engagement, and campaign ROI. Provide a concise monthly marketing report to the founding partners highlighting what worked, what didn’t, and what to do next
• Market & Competitive Intelligence: Monitor competitor marketing activity (content, ads, messaging, pricing pages, reviews on G2/Capterra). Share insights with the sales rep and founding

Skills

• 1-5 years of relevant professional experience
• 1-2 years of hands-on B2B marketing experience, preferably in SaaS, proptech, or technology startups
• Strong writing skills, able to produce a clear, compelling blog post or email sequence without heavy editing
• Experience with content marketing, SEO fundamentals, and email marketing tools (Mailchimp, HubSpot, Brevo, or similar)
• Comfortable with social media management, particularly LinkedIn for B2B audiences
• Self-starter who thrives with autonomy and has a data driven mindset
• Proficiency with design tools (Canva, Figma, or similar) to create professional-looking collateral without a designer
• Familiarity with CRM and marketing automation basics (lead scoring, campaign tracking, attribution)
• Based in the United States or able to work US business hours
• Experience marketing to facilities management, property management, commercial real estate, or building operations audiences
• Previous experience as the first or only marketer at an early-stage startup
• Working knowledge of WordPress, Webflow, or similar CMS platforms for website management
• Experience managing small paid advertising budgets on LinkedIn Ads or Google Ads
• Familiarity with the FM software landscape (UpKeep, ServiceChannel, Corrigo, Facilio)
• Basic video editing skills for short product demos or social clips

Benefits

• Build something from zero: There is no existing marketing engine, no legacy campaigns to maintain, no bureaucracy. You start with a blank canvas and full creative freedom to build the brand and demand generation strategy.
• Real impact, immediately visible: At a startup this size, every lead you generate is felt. Every piece of content you write is read by the founding team. Your work directly moves the revenue needle—there is no vanishing into a 50-person marketing department.
• Work with a lean, motivated team: You will work alongside a hungry sales rep and three committed founders.

Company Overview