[Remote] Content Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Panorama Education is a technology company focused on enhancing student insights in K-12 education. They are seeking a Content Marketing Manager to drive their content strategy, focusing on event and editorial content that engages K-12 district and state leaders, ensuring alignment with business goals and thought leadership.
Responsibilities
- Own the content experience for Panorama's events across industry conferences, virtual events/webinars, and customer meet-ups—from presentation development and speaker sourcing to run-of-show execution
- Craft and manage conference speaking proposals, including session titles, abstracts, learning objectives, and supporting materials
- Identify, build, and maintain a strong pipeline of internal speakers and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coaching
- Build systems to extend event content beyond the event itself—turning sessions into blog posts, newsletter features, video and social clips, and sales enablement that create durable value
- Lead editorial content strategy and production for designated solution areas across the blog, ebooks, research reports, lead gen magnets, and case studies
- Partner closely with executives, senior subject matter experts, and customers to develop and shape ideas. Translate their expertise into polished, engaging content for events, webinars, the blog, LinkedIn, and more
- Own the content calendar for your areas, keeping work on track and stakeholders aligned across teams. Contribute to
- Establish scalable event content presentation templates, review processes, and SLAs that drive efficiency, consistency, and quality. Build content reporting that tracks performance and surfaces insights to improve strategy
Skills
- 3-5 Years Experience: You have a background in B2B content marketing, with dedicated experience in both event programming and editorial strategy
- Deep Familiarity with K-12 Education: Experience working in education at the school, district, or state level is strongly preferred. This context is essential to developing content that resonates with the leaders we serve
- Exceptional Writer and Editor: You're a writer and storyteller at the core, with a diverse portfolio of content work across webinars, conference sessions, executive keynotes, blogs, ebooks, case studies, and more. Please share presentation and writing samples in your application
- Visual Storytelling Instincts: Strong visual storytelling instincts, with experience shaping slide design and partnering with designers and videographers to create clean, impactful presentations and other content assets
- SEO and GEO Fluency: You understand how traditional and AI-driven search shapes content strategy. You write with discoverability in mind and know how to optimize content without letting it get in the way of good writing
- Strategic Thinker, Executional Doer: You can develop an integrated content strategy and then make it real—briefing, writing, editing, and shipping across formats. You connect content decisions to brand awareness, pipeline, and revenue goals
- Strong Presence: You're comfortable working directly with senior leaders, with excellent verbal communication skills and sound professional judgment
- More Than Just AI Curious: You're already using AI tools to work faster and smarter, or actively building that muscle. You know where AI accelerates work and where it doesn't replace human judgment
- High Capacity and High Standards: You manage multiple workstreams with speed and minimal oversight, hold yourself to a quality bar without being asked, and lean into ambitious goals
Benefits
- Annual bonuses or commission awards
- Equity awards
- 401K with an employer match
- Health, dental, vision, life insurance, and short-term and long-term disability coverage.
- Flexible spending account for health care and dependent care
- Wellness Reimbursement
- Work from Home Reimbursement
- Flexible vacation policy
- Parental leave program
- Company Issued Laptop
Company Overview