[Remote] Manager, Video & Audio Media Buying

Note: The job is a remote job and is open to candidates in USA. Care.com is the world's largest online platform for finding and managing family care. The Manager of Video & Audio Media Buying will drive growth through strategic media buying across various channels, manage external agencies, and optimize campaigns to achieve business objectives.

Responsibilities

• Develop and execute comprehensive video media strategies for Linear TV, OTT, digital video and audio channels to drive brand awareness, customer acquisition, and retention
• Collaborate closely with internal stakeholders, including the Growth, Brand, Creative and Analytics teams, to align video and audio media strategies with overall marketing objectives
• Stay ahead of industry trends and incorporate innovative approaches to video media planning and buying
• Lead and manage the relationship with our media buying agency to ensure seamless execution of campaigns across Linear TV, OTT, digital video, and audio platforms
• Provide clear direction and feedback to the agency on strategic priorities, campaign performance, and areas for improvement
• Monitor agency performance, holding them accountable for achieving agreed-upon KPIs and media performance goals
• Oversee the planning, negotiation, and execution of media buys, ensuring optimal reach and frequency for target audiences
• Utilize data-driven insights to optimize video media campaigns, including adjusting creative rotations, audience targeting, and placement strategies
• Conduct in-depth analyses of media performance, providing actionable recommendations for continuous improvement and testing new approaches
• Manage and track day-to-day media spend, holding agency accountable to forecast
• Lead the development and implementation of measurement frameworks to assess the effectiveness of video/ audio media campaigns, focusing on attribution and ROI
• Work with internal data analytics teams to develop robust models for media mix optimization and multi-touch attribution
• Ensure accurate reporting and analysis of campaign performance, including reach, frequency, conversions, and customer acquisition costs
• Connect the dots from video/audio media spend to both immediate direct response and long-term brand equity growth
• Design and implement A/B and multivariate testing strategies to identify the most effective creative, targeting, and media mix combinations
• Foster a culture of continuous experimentation and learning, partnering with creative teams to develop and test variations of existing creative
• Explore, evaluate and expand new video/ audio concepts or formats, exploring new ways into our business through creative evolution
• Lead competitive analysis in partnership with the media agency and make recommendations for Care.com
• Partner with cross-functional teams to develop and refine creative assets, ensuring alignment with video and audio media strategies, and short and long-term performance objectives
• Communicate effectively with senior leadership, providing regular updates on campaign performance, campaign insights, competitive insights and strategic recommendations
• Serve as a thought leader within the organization on all things related to video and audio media, breaking down functional silos, driving education and best practices

Skills

• 5-7 years of experience in video media buying and strategy, with a strong emphasis on Linear TV, OTT, digital video and audio in a direct-to-consumer environment
• Proven experience managing external media buying agencies, including strategy development, campaign execution, and performance optimization
• Familiarity with media and audio buying platforms, analytics tools, and digital marketing technologies
• Strong understanding of video and audio media attribution, measurement, and testing methodologies, including multi-touch attribution and media mix modeling. Able to connect media buys to both immediate direct response and long-term brand building impact
• Demonstrated expertise in planning and optimizing video media campaigns to achieve specific business objectives, with a track record of driving growth and ROI
• Able to glean quantitative insights from large amounts of data. Proficient in Excel
• Strong project management skills, with exceptional attention to detail, to effectively manage multiple projects simultaneously and meet tight deadlines
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present complex information to partners and senior leadership
• Strong sense of ownership of your work and its outcomes, with a thorough understanding of the business that informs how you prioritize, problem-solve and lead
• Have a strong bias toward action; able to prioritize momentum over perfection in a fast-moving environment
• Can work independently with minimal oversight while knowing when to escalate, ask questions or pull in the right resources
• Bachelor's degree in Marketing, Advertising, Communications, or a related field; advanced degree preferred

Benefits

• Annual bonuses
• Short- and long-term incentives
• Health insurance coverage
• Life, and disability insurance
• A generous 401K employer matching program
• Paid holidays
• Paid time off (PTO)

Company Overview

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