[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. KITSCH is a self-financed, female-owned global accessory brand seeking a Social Media Manager to enhance their online presence. The role involves content creation and community engagement across social platforms, particularly TikTok and Instagram, while embodying the brand's voice and aesthetic.

Responsibilities

• Own day-to-day content creation and publishing across TikTok and Instagram. TikTok is the primary creative focus — you are ideating, shooting, and editing original content for the platform regularly
• Appear on camera regularly. Comfortable leading videos, voiceovers, GRWM-style content, and real-time coverage
• Develop and execute a content calendar that reflects the brand's tone: warm, accessible, and beauty-first
• Identify ongoing social-first content series that are brand-aligned but drive entertainment value for our audience
• Capture and edit short-form video content. Comfortable working with trending audio, transitions, and formats
• Collaborate with the Brand team to translate campaign concepts into social-native executions
• Identify and flag opportunities for real-time content or reactive moments. Stay ahead of trends, sounds, formats, and cultural moments relevant to the brand
• Own and grow KITSCH's community presence across Instagram, TikTok, and any relevant emerging platforms
• Develop a content strategy that keeps followers engaged, informed, and close to the brand
• Monitor and engage with the KITSCH community across platforms with a warm, on-brand voice
• Track and report on community performance metrics. Use data to inform what's working and what's not

Skills

• 1-3 years managing social for a consumer brand, beauty brand, or similar — or you are a full-time content creator with a track record of building and engaging an audience
• Deeply fluent in TikTok. You know what's trending before it trends, and you understand what makes content stop a scroll
• Confident and natural on camera. You don't need a lot of direction to show up well
• Strong aesthetic eye. You understand the KITSCH world: fun, accessible, beauty-first, and community-driven
• Scrappy and resourceful. You can create compelling content with a phone and good instincts
• You write well. Short-form captions, community replies, and brief copy are a strength
• Flexible and calm under pressure. Launches, last-minute pivots, and fast-moving schedules don't rattle you
• Comfortable with flexible hours. Social media doesn't keep office hours
• Self-directed. You don't need hand-holding to execute, but you communicate proactively
• Background in beauty, personal care, or lifestyle is strongly preferred

Company Overview