[Remote] Director of Business Development & Marketing

Note: The job is a remote job and is open to candidates in USA. Gift of Adoption Fund is a charitable organization dedicated to increasing grant applications and donor engagement. The Marketing and Business Development Director will lead targeted marketing initiatives, oversee digital presence, and manage business development activities to create revenue-generating partnerships.

Responsibilities

• Develop and implement targeted marketing plans to drive significant and sustained increases in qualified grant applications and high-impact donor introductions
• Develop and execute referral outreach plans to drive qualified Tier 1 grant applications
• Build and manage geography-based outreach strategies, prioritizing target markets and underserved regions where grant funding is available
• Develop and manage condition-specific and population-specific named fund outreach plans in partnership with healthcare providers, disease foundations, and advocacy organizations (e.g., CF Family Fund, foster care networks)
• Create and execute radiothon campaigns including securing station relationships, and managing logistics
• Create and manage program for ‘back selling’ grants to interested groups (Kiwanis, Rotaries, Community Foundations, etc.)
• Oversee the performance, messaging, and brand alignment of the Gift of Adoption website
• Partner with external creative and web development agencies to manage design, layout, and major updates
• Manage and optimize digital marketing channels, including Google Ads, TikTok, and other social media platforms
• Ensure SEO and AIO best practices are implemented across all digital platforms
• Monitor and improve SMO (Social Media Optimization) to enhance visibility and engagement
• Develop and steward national grant Funds in partnership with targeted donor groups, associations, and condition-specific communities
• Manage fund-level marketing to ensure named funds are visible to and utilized by their intended beneficiary populations
• Plan and execute integrated marketing and PR campaigns around key national events and awareness initiatives
• Track campaign performance and provide post-campaign analysis and recommendations

Skills

• Bachelor's degree or master's degree in marketing, sales, or a related field
• 5-7 years of progressive experience in marketing, with expertise in digital strategy
• Demonstrated ability to lead teams, supervise staff, and manage external partners to deliver high-impact marketing outcomes
• Proven ability to collaborate with colleagues and volunteers to accomplish objectives, including the ability to work closely with the Development, Chapter, and Program teams to align marketing efforts with programmatic and fundraising goals
• Demonstrated ability to build and manage external referral and partnership pipelines, not just internal marketing programs
• Experience connecting marketing activity directly to measurable outcomes including revenue, applications, or donor acquisition
• Proven track record in developing and executing marketing programs that drive measurable results
• Expertise in SEO, SMO, AI/LLM optimization, referral marketing, and digital campaign management
• Strong experience with website design and content management systems (e.g., WordPress, Squarespace)
• Proficiency in Adobe Creative Suite, Google Analytics, Google Ads, Constant Contact, Microsoft Office Suite, and social media platforms
• Experience in cause-marketing partnerships, radiothon production, or media-driven fundraising campaigns
• Demonstrated success in generating (and retaining) new business relationships and partnerships
• Excellent communication, project management, and leadership skills
• Ability to travel occasionally for events or meetings
• Comfortable operating in a scrappy, fast-moving environment where strategy and execution are both position responsibilities

Benefits

• Medical
• Dental
• Life insurance
• Long-term disability insurance
• A 401(k) Plan is available to save for retirement with an employer match
• Vacation, holiday, and leave of absence policies prioritize work-life balance for Gift of Adoption staff

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