[Remote] Social Media Strategist

Note: The job is a remote job and is open to candidates in USA. Active Interest Media is seeking a Social Media Strategist to lead the social media presence for its gardening brands. The role focuses on developing and executing multi-platform social media strategies, collaborating with internal and external teams to create engaging content that aligns with brand identity and audience engagement.

Responsibilities

• Develop and champion a multi-platform social media strategy for each of the three gardening brands, aligned with editorial calendars, seasonal moments, and business goals — bringing ideas forward for team review and collaborative refinement
• Contribute to and help maintain social content production calendars for each brand in coordination with internal team members, flagging deadlines, review cycles, and publishing windows
• Pitch campaign concepts, content series, and platform-specific strategies to the Executive Digital Editor and brand editors, actively seeking input and incorporating feedback as part of the process
• Identify and respond to emerging social media trends, platform algorithm shifts, and audience behavior insights to continuously evolve strategy
• Define content pillars, formats, and messaging frameworks for each brand to ensure a differentiated and consistent social presence
• Develop posting cadence based on platform norms and audience expectations, and build systems utilizing platform-native tools, third-party schedulers, and AI assistants to meet social output goals
• Identify, brief, and coordinate with freelance creatives — including graphic designers and multimedia contributors — functioning much like a senior editor working with contributing authors: setting the direction, reviewing the work, and ensuring it serves the brand
• Write clear, detailed creative briefs for all contracted talent, communicating brand voice, visual standards, deliverable specs, and deadlines
• Shepherd content through the production lifecycle — from concept and briefing through scheduling, review, revision, and handoff for final approval — ensuring quality and on-brand execution at every stage, in close collaboration with internal editors and brand leads
• Provide input on freelance sourcing decisions and flag any production or timeline concerns to the appropriate team lead or editor, without direct budget ownership
• Actively cultivate a network of freelance creatives, influencers, photographers, videographers, and external collaborators whose work aligns with the Garden Group's brand aesthetics and editorial standards
• Partner with internal and external multimedia contributors (video, photography, motion graphics, illustrations) to ensure platform-specific content needs are met across all three brands
• Ensure all content — whether produced by you, internal team members, or external contributors — reflects each brand's established voice, visual identity, and editorial standards, and is ready for submission through the editorial approval workflow
• Collaborate with editors and the print team to adapt and repurpose editorial content into engaging social formats across Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn
• Review creative deliverables from freelancers and external contributors, providing clear and constructive direction before work proceeds to editorial sign-off
• Maintain a consistent look, tone, and quality across all social channels for each brand, including visual templates, caption styles, and formatting
• Monitor content performance across platforms and use data insights to inform future production decisions and strategic pivots
• Conduct regular content audits and share actionable recommendations with the broader team based on engagement, reach, and conversion metrics
• Test new content formats (including AI integration), creative approaches, and publishing strategies; analyze results and integrate learnings into the production process
• Support social media partnerships, sponsored content initiatives, and influencer collaborations in coordination with editorial and marketing teams

Skills

• 3–5+ years of experience in social media strategy, content production, or a related digital media role — with demonstrated experience working alongside or coordinating outside creative talent
• Demonstrated ability to contribute to high-quality social content across multiple brands simultaneously, with a strong grasp of strategy and platform-specific storytelling
• Strong creative brief writing skills; experience providing clear direction to designers and other creative contributors to deliver on-brand content without micromanaging the process
• Deep familiarity with major social media platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn, Threads) and their respective content formats and best practices
• Comfort working within multi-stakeholder content workflows, including collaborative review processes, editorial approval chains, and cross-functional teams
• Proficiency with social media management and scheduling tools (e.g., Buffer, Later, Hootsuite, Meta Business Suite)
• Familiarity with project management tools (e.g., Trello, Monday.com) for coordinating production timelines, managing freelancers, and tracking deliverables
• Analytical mindset with experience using platform analytics and reporting tools to drive content strategy
• Excellent written communication skills with a strong sense of brand voice and audience-specific messaging
• Comfort operating in a fast-paced, multi-brand editorial environment with shifting priorities
• Experience in lifestyle, home, garden, food, or enthusiast media
• Hands-on experience with graphic design or video editing tools (e.g., Adobe Creative Suite, Canva, CapCut) — the ability to create or mock up visual content directly is a significant bonus, enabling faster ideation and more informed creative direction
• Background working within editorial organizations and an understanding of content review and approval processes
• Experience managing or producing content for subscription-based brands or e-commerce-integrated editorial properties
• Genuine interest in or knowledge of gardening, horticulture, or outdoor living

Company Overview