[Remote] Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Sundae is a mission-driven company focused on helping homeowners achieve optimal outcomes when selling homes that require repairs. They are looking for a data-driven Performance Marketing Manager to oversee and enhance lead generation efforts across various channels, ensuring efficient marketing spend and high-quality leads for their members.

Responsibilities

• Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency
• Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix
• Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities
• Recommend budget allocations based on performance trends and business objectives
• Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
• Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns
• Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment
• Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets
• Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns
• Evaluate new acquisition opportunities and conduct structured tests to determine scalability
• Build and maintain performance reporting across all acquisition channels
• Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment
• Identify performance trends and provide actionable recommendations to leadership
• Develop forecasting models and support annual and quarterly planning initiatives
• Ensure accurate attribution and measurement methodologies are maintained across channels
• Partner with creative and web resources to improve landing page performance
• Develop and execute A/B testing initiatives focused on conversion rate optimization
• Identify opportunities to improve user experience and lead capture efficiency
• Monitor form completion rates, engagement metrics, and lead quality indicators
• Manage relationships with media agencies, platform representatives, data providers, and marketing vendors
• Hold partners accountable to performance expectations and service levels
• Evaluate vendor performance and recommend process improvements, contract changes, or alternative solutions when appropriate

Skills

• 5+ years of experience in performance marketing, demand generation, growth marketing, or digital acquisition
• Strong hands-on experience managing acquisition campaigns across Google Ads, Meta, and other performance-driven marketing channels
• Experience working within Salesforce and leveraging CRM data to inform campaign strategy, audience development, and performance analysis
• Proficiency with marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, or similar reporting tools
• Strong analytical skills with the ability to interpret performance data and translate insights into action
• Comfortable managing budgets, forecasting performance, and making optimization decisions based on data
• Highly organized, detail-oriented, and capable of managing multiple initiatives simultaneously
• Strong communication skills with the ability to collaborate effectively across marketing, sales, operations, and leadership teams
• Experience in real estate, home services, marketplaces, financial services, or other performance-driven industries is a plus

Benefits

• Participation in Sundae’s performance-based bonus program
• Equity opportunity
• Comprehensive benefits
• Generous PTO
• Remote work environment with a preference for candidates located in the San Diego area

Company Overview

Company H1B Sponsorship