Director, Consumer Data Collection and Activation Strategy – Digital Experience & First-Party Data Leadership

About the Opportunity

Join arenaflex and help shape the future of how consumer brands build meaningful, privacy-respecting relationships with their audiences. In today's rapidly evolving digital landscape, first-party data has become the cornerstone of personalized marketing, customer loyalty, and sustainable business growth. As the Director of Consumer Data Collection and Activation, you will lead the strategic vision and execution of data-driven engagement initiatives that power some of the world's most recognizable consumer brands.

This is an individual contributor role with significant influence, accountable for designing, implementing, and optimizing first-party data (1PD) collection and activation strategies across the digital ecosystem. You will collaborate with cross-functional teams including Brand Marketing, Media Operations, Marketing Technology, and external agency partners to enhance customer engagement, accelerate adoption, and deepen brand loyalty across web, mobile, email, social, and emerging digital channels.

If you are a strategic thinker who thrives at the intersection of data, technology, and consumer experience, this role offers a unique opportunity to make a measurable impact at a company that values innovation, collaboration, and consumer trust.

Key Responsibilities

Strategic Data Collection and Management

• Develop and execute comprehensive strategies for collecting, managing, and activating first-party consumer data across the entire digital ecosystem.
• Design and optimize data collection frameworks, including website cookies, customer registrations, surveys, interactive tools, and other online engagements, to capture meaningful consumer insights.
• Identify and evaluate opportunities for data enrichment through ethical third-party sources to enhance consumer profiles, segmentation, and personalization capabilities.
• Build and maintain a robust data governance framework that ensures accuracy, consistency, and usability of consumer data across all touchpoints.

Personalized Customer Journey Design

• Define and implement end-to-end personalized customer journeys across digital ecosystems, ensuring brand consistency, relevance, and emotional resonance at every stage.
• Lead the planning and execution of integrated digital CRM campaigns that drive engagement, retention, and lifetime customer value.
• Develop data-driven content strategies tailored to diverse consumer segments, leveraging behavioral, demographic, and psychographic insights.
• Partner with creative and content teams to translate data insights into compelling brand experiences that build lasting consumer relationships.

Cross-Functional Collaboration and Alignment

• Work closely with brand, media, marketing technology, and analytics teams to align first-party data collection and activation strategies with overarching business objectives.
• Foster a collaborative environment that encourages data sharing, knowledge exchange, and cross-functional innovation.
• Act as a trusted advisor to senior leadership, translating complex data capabilities into clear business opportunities and recommendations.
• Partner with legal, privacy, and compliance teams to ensure all data collection practices adhere to global privacy regulations including GDPR, CCPA, and other applicable standards.

Privacy, Compliance, and Consent Management

• Implement robust consent management processes to obtain explicit, informed permission from consumers for data collection and activation.
• Champion consumer privacy as a competitive advantage, embedding privacy-by-design principles into all data strategies and platform decisions.
• Stay current on evolving privacy regulations, industry standards, and consumer expectations to proactively adapt data practices.
• Develop and maintain comprehensive documentation of data flows, consent records, and compliance audits.

Qualifications

Essential Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, Computer Science, or a related field. Advanced degree preferred.
• Minimum of 8–12 years of proven experience in a Digital Consumer Engagement, CRM, or related leadership role, preferably within a consumer brand, agency, or marketing technology environment.
• Demonstrated success in designing and executing first-party data strategies that drive measurable business outcomes.
• Strong understanding of data analytics, customer segmentation, targeting methodologies, and personalization frameworks.
• Proficiency in marketing automation and CRM platforms such as Adobe Experience Platform, Adobe Journey Analyzer, Salesforce Marketing Cloud, or similar enterprise tools.
• Experience working with global brands and navigating complex, matrixed organizations.

Preferred Qualifications

• Experience managing large-scale digital transformation initiatives involving data, technology, and organizational change.
• Familiarity with advanced analytics, machine learning applications in marketing, and predictive modeling techniques.
• Track record of thought leadership in consumer data strategy, privacy, or digital engagement.
• International experience and the ability to work effectively across cultures and time zones.

Functional Skills and Competencies

• Data-Driven Mindset: A passion for using data to understand consumers, inform strategy, and advocate for exceptional customer experiences.
• Strategic Thinking: The ability to translate broad business objectives into actionable, measurable consumer engagement strategies.
• Cross-Functional Collaboration: Excellent communication and interpersonal skills with a proven ability to work effectively across teams, manage stakeholders, and influence without authority.
• Risk Management: Strong capability to manage dependencies, navigate ambiguity, and mitigate risks in complex, fast-paced environments.
• Customer Loyalty Focus: Deep commitment to building lasting consumer relationships through relevant, respectful, and value-driven engagement.
• Influencing Skills: Demonstrated ability to inspire teams, align stakeholders, and drive organizational buy-in for data initiatives.
• Technical Fluency: Comfortable working alongside engineers, analysts, and technology teams, with the ability to translate technical concepts into business language.

Why Join arenaflex

Work with Iconic and Innovative Brands

At arenaflex, our portfolio represents over 20 distinct billion-dollar brands across beverage, lifestyle, and consumer goods categories. You will have the opportunity to contribute to brand experiences that touch billions of consumers globally, including household names you already know and love. The scale and diversity of our brand ecosystem provide unparalleled opportunities to learn, experiment, and grow.

Inspiring and Creative Team Culture

Be surrounded by some of the best brand leaders, creative thinkers, and digital innovators in the industry. Our culture celebrates curiosity, rewards bold thinking, and encourages team members to take thoughtful risks. We believe that great ideas come from everywhere, and we foster an environment where every voice is heard and every contribution matters.

Global Brand Reputation

Join a company with a legacy of brand-building excellence and a forward-looking vision for the future of consumer engagement. You'll have the opportunity to work with over 200+ brands worldwide, gaining exposure to diverse markets, consumer behaviors, and marketing approaches that will accelerate your professional growth.

Commitment to Innovation and Growth

arenaflex invests heavily in emerging technologies, continuous learning, and professional development. Whether you are interested in deepening your expertise in data strategy, expanding into new digital channels, or developing leadership capabilities, we provide the resources, mentorship, and opportunities to help you achieve your career aspirations.

Compensation and Benefits

We offer a competitive compensation package designed to attract and retain top talent, including a strong base salary, performance-based bonuses, and a comprehensive benefits program. While specific figures will be discussed during the interview process, candidates can expect compensation that reflects the seniority and impact of this role. Our benefits typically include health and wellness coverage, retirement savings plans, paid time off, parental leave, professional development stipends, and flexible work arrangements that support work-life integration.

Work Environment

arenaflex champions a hybrid and flexible work environment that empowers team members to do their best work, wherever they are most productive. We combine the energy and collaboration of in-office days with the focus and flexibility of remote work. Our teams are connected through regular virtual and in-person gatherings, ensuring strong relationships and alignment across geographies. We are committed to building an inclusive workplace where diverse perspectives are celebrated and every team member can thrive.

Career Growth and Development

This role is a launchpad for senior leadership opportunities within arenaflex. You will gain exposure to executive-level decision-making, build a network of influential peers across the industry, and develop deep expertise in one of the most strategically important areas of modern marketing. We support continuous learning through conference attendance, certifications, internal training programs, and personalized development plans tailored to your career goals.

Application Process

If you are a strategic, data-savvy consumer engagement leader ready to make a meaningful impact at a company that values innovation, collaboration, and consumer trust, we encourage you to apply. Please submit your resume and a cover letter outlining your relevant experience, your approach to first-party data strategy, and what excites you about this opportunity with arenaflex.

Join us and help define the next chapter of consumer engagement for some of the world's most beloved brands. We look forward to welcoming you to the arenaflex team.