[Remote] Global Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Wave Mobile Money is on a mission to make Africa the first cashless continent. They are seeking a Global Head of Marketing to drive growth across their Payments and Growth teams, shape brand strategy, and manage both internal and external marketing initiatives.

Responsibilities

• Build and mentor a high-performing marketing team focused on achieving ambitious growth targets
• Foster collaboration with other departments to ensure effective prioritization and execution of marketing activities
• Manage relationships and strategies with external marketing agencies or internal PR teams
• Work closely with PR to align on Wave’s response to policy and operational issues
• Develop and execute multi-channel product marketing strategies, with a primary focus on high-impact offline channels such as billboards, radio, and BTL activations, supported by social media content strategy and execution across all channels, including influencer initiatives
• Monitor metrics to measure marketing campaign effectiveness and optimize overall marketing performance over time
• Continuously build and improve messaging across all channels and target audiences across various segments
• Identify and close deals with marketing-specific partners
• Collaborate across marketing to establish and manage marketing budgets for each country
• Monitor spending to ensure resources are utilized effectively. Identify cost-saving opportunities and allocate budgets strategically to maximize return on investment
• Optimize customer acquisition costs by working with our growth team to evaluate campaign performance and channel effectiveness
• Oversee brand efforts, ensuring consistent and impactful brand communications across all marketing materials and touchpoints

Skills

• Fluency in English and French
• At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar
• Experience developing or executing B2C marketing strategies in Africa
• Willingness to travel frequently to operating markets
• Compelling storyteller, in writing and verbally
• Have run a successful functional marketing team that executed well, partnering with other teams
• Prioritize culture and mission
• Have led impactful brand strategy for a globally recognized company or a fast-growing startup
• Are a strong communicator and are comfortable defaulting to overreaching when it comes to coordination
• Are deeply analytical in your approach to marketing and in optimizing the cost of customer acquisition
• Excel at managing large cross-cultural teams with rapidly changing priorities
• Have an extensive network of contacts across media, advertising networks, and vendors
• Are super detail-oriented and organized
• Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth
• Demonstrate tenacity and a willingness to go the distance to get something done
• Adjust quickly to changing priorities and handle complexity and change effectively

Benefits

• Wave provides a yearly $1,200 stipend to support coworking meetups with teammates.
• Subsidised health insurance for you and your dependents, and retirement contributions (both vary from country to country).
• 6 months of fully paid parental leave and subsidised fertility assistance.
• Flexible vacation, with most folks taking between 21-30 days per year.
• $10,000 annual charitable donation matching.

Company Overview