[Remote] Marketing Operations Manager
Note: The job is a remote job and is open to candidates in USA. Terra is a digital marketing and creative agency that focuses on delivering exceptional online experiences and marketing strategies. They are seeking a Marketing Operations Manager to build and manage digital marketing campaigns, troubleshoot martech issues, and maintain marketing dashboards for their clients. The ideal candidate will have experience in financial services marketing and a strong understanding of martech tools.
Responsibilities
- Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc)
- Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data
- Set up and launch email, social, paid, and organic marketing campaigns for clients
- Provide timely updates on campaign progress during internal and client-facing calls
- Coordinate campaigns and gather client feedback via Slack and email
- Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance
- Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads
- Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach
- Other digital marketing tasks, as assigned
Skills
- Experience collaborating with fast-paced teams
- Experience using today's top marketing technologies and tools to drive results for B2B organizations
- Experience building lead nurture and email campaigns inside CRMs (HubSpot, Eloqua, Marketo, etc.)
- Ability to troubleshoot issues related to clients' martech stack, campaign attribution, and marketing data
- Experience setting up and launching email, social, paid, and organic marketing campaigns for clients
- Ability to provide timely updates on campaign progress during internal and client-facing calls
- Experience coordinating campaigns and gathering client feedback via Slack and email
- Ability to build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports
- Experience ensuring data integrity by cleaning and maintaining contact databases and sourcing new leads
- Ability to research products, services, and strategies to identify new opportunities to improve tech stack and approach
- Experience in financial services marketing
- Understanding of intensely regulated industries and the responsibilities and challenges of marketing to their customers
- Deep experience building large, multichannel marketing campaigns
- Ability to solve complex challenges related to martech implementation
- Expertise in leveraging the latest marketing tools and technologies to build sophisticated campaigns
- Experience building website analytics reports and sales and marketing dashboards in various platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau)
- Comprehensive understanding of marketing funnels and how content, email, paid media, and sales intersect
- Adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals
- Initiative to take action and solve problems as they arise
- Agency experience
Benefits
- 11 observed holidays + unlimited paid time off
- Additional 4 mental wellness days per year
- 100% company-funded health insurance premium, with dental and vision options
- 401(k) plan to help save for your future
- Mostly remote work setup
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work-from-home equipment
- Monthly team bonding sessions / happy hours
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
Company Overview