[Remote] Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Note: The job is a remote job and is open to candidates in USA. Pavago is seeking an Inbound Marketing Manager to build and scale a B2B pipeline through content. The role involves creating high-performing LinkedIn content, converting engagement into conversations, and driving qualified leads into the pipeline while working closely with the founder.
Responsibilities
- Create high-performing LinkedIn content
- Convert engagement into real conversations
- Drive qualified leads into the pipeline
- Identify content angles that attract high-intent B2B buyers
- Test and optimize content based on performance
- Initiate natural, non-salesy DMs
- Qualify prospects and move them into the pipeline
- Engage daily through comments and DMs
- Build relationships, not just send messages
- Follow up consistently with value-driven interactions
- Build simple inbound funnels: Content → Engagement → Conversation → Call
- Improve conversion rates at every stage
- Create: Lead magnets, Nurture flows
- Share insights with the founder on: Messaging, Objections, Audience behavior
- Help improve conversion quality
- Write and publish LinkedIn content
- Engage with the audience through comments and DMs
- Start conversations with high-intent prospects
- Follow up and nurture leads
- Track performance and optimize content
- Collaborate with the founder on pipeline quality
Skills
- 2+ years of experience in B2B inbound marketing
- 2+ years of experience in content-led growth
- Strong experience with LinkedIn content
- Proven ability to generate inbound leads
- Proven ability to drive conversations
- Excellent copywriting skills
- Understanding of B2B sales cycles (2–3 months)
- Experience building personal brands
- Familiarity with tools such as HubSpot
- Familiarity with tools such as Apollo
- Experience with lead magnets
- Experience with content funnels
- Exposure to SaaS or B2B services
Company Overview