[Remote] Director of Product Marketing

Note: The job is a remote job and is open to candidates in USA. Lumen Learning is dedicated to enhancing educational outcomes for students of all backgrounds. The Director of Product Marketing is a senior strategic leader responsible for effectively bringing Lumen's courseware to market by defining product positioning, understanding customer insights, and collaborating with various teams to meet market needs.

Responsibilities

• Own Lumen's product positioning and messaging architecture across priority courses, audience segments, and strategic themes
• Analyze customer insights, competitive landscapes, and industry trends to define and continuously sharpen Lumen's unique value proposition
• Partner closely with the Product organization to inform roadmap priorities with market signals, buyer feedback, and competitive intelligence — and to translate new features and innovations into market-ready narratives
• Identify and develop messaging for emerging product capabilities, including opportunities where AI-enhanced learning tools represent a competitive differentiator
• Lead go-to-market planning and execution for new course launches, product updates, and strategic initiatives targeting higher-ed faculty and academic decision-makers
• Deploy AI tools (including generative AI for content creation, predictive tools for audience segmentation, and automation platforms for campaign personalization) to accelerate campaign development, improve targeting precision, and increase marketing efficiency
• Build and manage HubSpot campaigns, segmentation, nurture programs, and reporting — with a clear focus on qualified engagement and pipeline contribution
• Use engagement data and AI-assisted analysis to continuously refine campaign strategy and inform Sales follow-up
• Develop sales enablement materials and train the Sales team on the unique features and benefits of Lumen's products, translating positioning into practical conversation frameworks, objection-handling guides, and sequence messaging
• Partner with Sales and Customer Success to identify expansion opportunities and develop targeted account-level messaging
• Ensure clean handoffs between marketing-qualified engagement and Sales outreach, with clear context on who engaged, what they signaled, and why they matter
• Build a library of faculty stories, case studies, testimonials, and outcome-focused proof points that demonstrate Lumen's impact at scale
• Use AI-assisted content tools to accelerate production of digital assets — short-form video, webinar clips, landing page copy, social content, and campaign graphics — without sacrificing quality or brand voice
• Surface and amplify product innovation stories in partnership with the Product and Learning teams
• Travel periodically for select conferences, customer gatherings, company meetings, or field activities

Skills

• 6+ years of experience in product marketing, with demonstrated progression into strategy, leadership, or ownership of a product marketing function
• Proven ability to communicate product value to the market — through positioning, messaging, launch strategy, sales enablement, and customer-facing content
• Hands-on experience with AI marketing tools for content generation, campaign personalization, audience segmentation, or competitive research — and a genuine curiosity about how emerging AI capabilities can improve marketing effectiveness
• Strong command of HubSpot or comparable marketing automation platforms, including campaign operations, workflows, and reporting
• Experience partnering directly with Product teams to influence roadmap prioritization and translate product innovation into market strategy
• Exceptional written communication skills and the ability to make complex ideas clear and compelling for academic and professional audiences
• Background in edtech, higher education, SaaS, or another considered-purchase B2B environment strongly preferred

Company Overview

Company H1B Sponsorship