[Remote] Director, Brand Analytics and Agentic Enablement - Remote

Note: The job is a remote job and is open to candidates in USA. UnitedHealthcare is dedicated to simplifying the health care experience and improving community health. The Director, Brand Analytics, & Agentic Enablement plays a strategic leadership role in enhancing the organization’s understanding of brand perception and marketing effectiveness, focusing on advanced analytics and marketing strategy. This position involves managing a team and collaborating with various stakeholders to optimize marketing investments and drive improved Marketing ROI in a complex healthcare environment.

Responsibilities

• Identifying and operationalizing market drivers of brand perception within the healthcare payer landscape, including competitive positioning, affordability dynamics, regulatory influences, and member experience signals
• Supporting internal Marketing Mix Modeling (MMM) strategy, interpretation, and activation, in partnership with internal business leadership & external analytics vendors
• Translating MMM outputs into actionable business recommendations that influence media investment, brand strategy, and growth decisions
• Challenging, validating, and enhancing vendor delivered models by incorporating internal data, market context, and business expertise
• Quantifying the impact of brand health, perception shifts, and halo effects on downstream lead generation, acquisition, engagement, and conversion outcomes
• Accelerating time to insight and time to decision-making through scalable analytics frameworks, automation, and agentic solutions
• This role will serve as an operational authority on MMM driven decision making; ensuring that model outputs are fully integrated into planning processes, budget allocation, and performance optimization across marketing channels
• In addition, this role will look for opportunities to design and implement AI-enabled and/or Agentic-Analytics-driven workflows & solutions that could enable:
• Faster access to and interpretation of MMM outputs
• Identification of emerging market signals and brand drivers
• Scalable / Automated insight generation and reuse across marketing use cases
• Continuous optimization loops that connect brand performance to media investment decisions
• Agentic operational optimization, including both performative (time) and effort (cost) optimization
• This leader will manage a team of MMM specialists including business analysts / data scientists, and analytics / visualization engineers, and will partner closely with marketing, finance, product, senior leadership to ensure that marketing investments are sound and fully optimized based on measurable, incremental impact
• The role is accountable for driving improved Marketing ROI, increasing the transparency of value capture, and strengthening brand performance in a complex, highly regulated healthcare environment

Skills

• 8+ years of experience in Marketing analytics, Marketing operations, or related advanced analytics domains; with at least 5 years in a team leadership role
• Tangible expertise in Marketing Mix Modeling (MMM), attribution, and incrementality, including interpreting dynamic model outputs and translating trends and insights into business decisions
• Proven ability to partner with external analytics vendors, challenging assumptions, and enhancing model outputs with internal context and data
• Strong understanding of brand health measurements and perception analytics, including how brand level dynamics can influence downstream funnel performance
• Experience analyzing market drivers in healthcare or similarly complex, regulated industries, including regulatory dynamics, competitive actions, pricing, affordability, consumer perception, and consumer behavior
• Demonstrated ability to accelerate time to insight and decision making, including building scalable analytics workflows and automation
• Demonstrated success embedding analytics into marketing and financial decision-making processes
• Demonstrated success influencing senior stakeholder decision-making
• Strong communication skills, with the ability to translate complex analytics into clear, actionable executive narratives
• Advanced degree (or experiential equivalent) in Statistics, Finance, Economics / Econometrics, Computational Neuroscience, or related 'quantitative' domain
• Experience integrating MMM outputs directly into media planning, budget allocation, and optimization cycles
• Experience identifying and/or quantifying brand halo effects and cross channel interactions
• Familiarity with healthcare specific data sets including claims, NPS (or related experience measurement frameworks), risk adjustment, health economics, etc
• Experience designing or implementing AI driven and/or agentic analytics solutions, including workflow orchestration, insight automation, or decision support solutions
• Experience building agent-based or reusable analytics components, including model libraries, insight automation frameworks, etc
• Experience operating within modern data platforms, frameworks, and toolkits (e.g. CoPilot, Claude Code, LangChain / LangGraph, Python, Databricks, Snowflake, SQL, or equivalent)
• Exposure to governance frameworks supporting cost versus value tracking, model validation, and auditability

Benefits

• A comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution (all benefits are subject to eligibility requirements)

Company Overview

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