[Remote] Associate Director, HCP Marketing
Note: The job is a remote job and is open to candidates in USA. Ardelyx, Inc. is a commercial-stage biopharmaceutical company focused on redefining treatment approaches for patients with significant unmet medical needs. They are seeking a dynamic and experienced Associate Director, HCP Marketing to lead key healthcare provider initiatives in support of the US strategic and tactical plans for IBSRELA, collaborating with multiple cross-functional stakeholders.
Responsibilities
- Lead for Peer-to-Peer Program Management (Speaker Bureau ownership, content creation, Advisory Boards, Product Theaters, etc.)
- Manage all aspects of P2P programming including communications with field team, internal departments, training, vendors and attendees
- Collaborate with Thought Leader Liaison team on speaker recruitment, communications to speakers, contracting and training
- Organize and manage implementation of product theaters and speaker bureau programs, and related trainings (live and virtual), ensuring compliance with company policies, standard procedures and business rules
- Manage P2P agency to provide strategic leadership, managing operations within allocated budget: inclusive of implementation of metrics plans, management of quarterly business reviews, rep portal oversight, financial disbursements to speakers and vendors, etc
- Oversee Medical Education agency to create educational, medically sound, and informative presentations as well as marketing collateral for all P2P promotion
- Own and execute the development, planning, and execution of HCP Advisory Boards to gather actionable insights that inform brand strategy and decision-making
- Partner closely with Digital Lead to create content for all non-personal promotion tactics across omnichannel platforms driving targeted HCP engagement and measurable brand growth
- Partner closely with HCP Lead to develop digestible content for digital consumption
- Develop and maintain positive and collaborative working relationships with a broad range of internal stakeholders to ensure success of cross-functional initiatives and long-range plans
- Work closely with sales and sales leadership team to understand market challenges and provide/adapt strategies, tools, training, and messages to drive success
- Collaborate with marketing team on overall brand strategy and execution of tactics
Skills
- Bachelor's degree, advanced degree preferred, in Marketing or related with 8 - 10 years of commercial pharmaceutical marketing with experience driving HCP engagement through peer-to-peer (P2P) education, or equivalent experience
- Demonstrated ability to think outside the box
- Excellent analytical and problem-solving skills
- Combination of strong strategic thinking with ability to execute tactical plans
- Ability to work well in fast-paced entrepreneurial environment with significant autonomy
- Strong communication and presentation skills to interface with cross-functional partners and senior management
- Ability to effectively and consistently execute multiple projects simultaneously
- Excellent interpersonal, collaboration, and leadership skills
- Proven track record for consistently meeting or exceeding goals and objectives
- Ability to travel as required to meet business needs (~30%)
Benefits
- Annual bonus target and equity awards, subject to eligibility and other requirements
- 401(k) plan with generous employer match
- 12 weeks of paid parental leave
- Up to 12 weeks of living organ and bone marrow leave
- Equity incentive plans
- Health plans (medical, prescription drug, dental, and vision)
- Life insurance and disability
- Flexible time off
- Annual Winter Holiday shut down
- At least 11 paid holidays
Company Overview