Global Activation Lead – Customer & Business Intelligence Strategy for Go‑to‑Market Operations (Data‑Driven Advertising Insights)

About arenaflex

arenaflex is a world‑leading technology and advertising powerhouse that connects billions of users with the products and services they love. Our mission is to empower advertisers with the most insightful, data‑driven intelligence so they can make smarter decisions, reach the right audiences, and drive measurable growth. As the digital advertising ecosystem continues to evolve at breakneck speed, arenaflex remains at the forefront, pioneering innovative solutions across search, display, video, shopping, and emerging platforms. Joining arenaflex means becoming part of a vibrant, forward‑thinking community that values curiosity, collaboration, and impact.

Why This Role Matters

The Global Activation Lead, Customer and Business Intelligence, Go‑to‑Market sits at the strategic heart of arenaflex’s Go‑to‑Market Operations (GtM) organization. In this pivotal position, you will translate complex data sets into actionable insights that shape the company’s advertising strategy, influence product roadmaps, and drive revenue growth across multiple regions. You will partner directly with senior leaders in Product, Marketing, and Global Business, ensuring that the wealth of customer and market intelligence we generate is not only understood but actively applied to real‑world business decisions.

Key Responsibilities

• Strategic Activation: Design and execute global activation strategies that increase awareness and adoption of customer and market insights across arenaflex’s advertising portfolio.
• Cross‑Functional Collaboration: Work hand‑in‑hand with Global Business, Marketing, and Product teams to secure sponsorship, align on priorities, and embed insights into go‑to‑market plans.
• Thought Leadership: Serve as the subject‑matter expert on the advertising industry, delivering timely briefings on emerging trends, competitive dynamics, and consumer behavior to executives and key stakeholders.
• Project Management: Lead activation initiatives from concept through delivery, defining project milestones, pilot programs, success metrics, and governance structures.
• Communication Excellence: Craft compelling written communications, executive‑level presentations, and storytelling narratives that translate data into clear, actionable recommendations.
• Analytical Rigor: Conduct deep quantitative and qualitative research, building complex data models, dashboards, and reports that support strategic decision‑making.
• Feedback Loop: Capture learnings from activation efforts, feed them back into the Customer and Business Intelligence team, and continuously refine the activation roadmap.

Essential Qualifications

• Bachelor’s degree or equivalent practical experience.
• Minimum 6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory; or 4 years of experience combined with an advanced degree (MBA, MS, etc.).

Preferred Qualifications

• At least 2 years of experience in advertising, consultative sales, business development, or a digital media environment.
• Demonstrated ability to create complex data sets, perform data modeling, and generate insightful reports.
• Deep understanding of the ads business across arenaflex’s product suite—including Search, Performance Max, Shopping, Display, YouTube, Apps, Measurement, and related solutions.
• Proven track record of framing and solving ambiguous problems, driving impact on high‑visibility strategic initiatives.
• Ability to build cross‑functional relationships, influence partner teams, and blend quantitative with qualitative insights.
• Exceptional written and verbal communication skills, with a talent for storytelling at the project level.

Core Skills & Competencies

• Analytical Acumen: Mastery of data analysis tools (SQL, Python, R, Tableau, Looker) and the ability to translate raw data into strategic recommendations.
• Strategic Thinking: Capacity to see the big picture, anticipate market shifts, and align insights with business objectives.
• Influence & Negotiation: Comfortable engaging senior leadership, securing buy‑in, and championing initiatives across matrixed organizations.
• Project Leadership: Strong organizational skills, ability to manage multiple workstreams, and deliver on time and on budget.
• Communication & Storytelling: Crafting clear, concise, and compelling narratives for diverse audiences—from data scientists to C‑suite executives.
• Collaboration: A team‑first mindset, thriving in a fast‑paced, cross‑functional environment.
• Adaptability: Comfort navigating ambiguity, rapidly changing priorities, and evolving market dynamics.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its employees. As a Global Activation Lead, you will have access to:

• Executive mentorship programs that connect you with senior leaders across the advertising ecosystem.
• Continuous learning resources, including tuition reimbursement, industry certifications, and internal workshops on data science, product management, and strategic communication.
• Opportunities to lead high‑impact, global initiatives that shape the future of digital advertising.
• Rotational assignments that allow you to deepen expertise in product, marketing, or analytics functions.
• A clear promotion pathway that rewards strategic impact, leadership, and innovation.

Work Environment & Culture at arenaflex

Our culture is built on three pillars: Innovation, Inclusion, and Impact. At arenaflex you will find:

• A collaborative, data‑driven environment where ideas are tested, iterated, and celebrated.
• Flexible work arrangements, including hybrid office models across our major hubs (San Francisco, Atlanta, Boulder, Chicago, Austin, New York, Washington D.C., Seattle, Los Angeles, Cambridge, Miami, Mountain View, and more).
• Employee resource groups that champion diversity, equity, and belonging.
• State‑of‑the‑art office spaces designed for creativity, with wellness rooms, quiet zones, and vibrant communal areas.
• Regular social events, hackathons, and community outreach programs that reinforce our commitment to making a positive societal impact.

Compensation, Perks, & Benefits

The US base salary range for this full‑time position is $142,000 – $211,000, plus performance‑based bonus, equity participation, and a comprehensive benefits package. While the displayed range reflects the minimum and maximum target salaries across all US locations, actual compensation will be calibrated based on your specific location, experience, and skill set.

arenaflex’s benefits include:

• Health, dental, and vision coverage with multiple plan options.
• Generous paid time off, parental leave, and flexible holiday schedules.
• Retirement savings plans with company matching contributions.
• Wellness programs, including on‑site fitness centers, mental‑health resources, and employee assistance programs.
• Professional development stipend, tuition reimbursement, and access to internal learning platforms.
• Employee stock purchase plan and long‑term equity awards.
• Transportation benefits, commuter subsidies, and parking allowances where applicable.

Commitment to Equality & Inclusion

arenaflex is proud to be an equal‑opportunity workplace and an affirmative‑action employer. We are committed to fostering an environment where every individual—regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status—can thrive. We also consider qualified applicants with criminal histories in accordance with applicable law. Our EEO Policy reflects this commitment, and we encourage candidates from all backgrounds to apply.

If you require accommodations during the application or interview process, please let us know by completing our Accommodations for Applicants form.

How to Apply

Ready to shape the future of advertising intelligence at arenaflex? Click the link below to submit your application and let us know your preferred work location from our many vibrant hubs.

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Join arenaflex and Make an Impact

If you are a strategic thinker with a passion for data, a knack for storytelling, and the drive to influence global advertising strategy, we want to hear from you. This is your chance to lead a high‑visibility function, work alongside world‑class talent, and leave a lasting imprint on the digital advertising landscape. Apply today and become a catalyst for change at arenaflex.