Amazon Advertising Account Manager - Softlines Expert

Job Title: Amazon Advertising Account Manager - Softlines Expert Location: Remote (North American Based... About Us: Join Adverio's innovative and fast-paced e-commerce team, partnering with industry-leading brands to enhance their sales performance on Amazon and other online platforms. As specialists in advertising and strategic growth, we aim to deliver exceptional results for our clients. We are currently seeking an Amazon Advertising Account Manager with expertise in the Softlines category to elevate our clients' presence on Amazon. Job Description: We seek a highly experienced Amazon Advertising Account Manager specializing in the Softlines category, including apparel, footwear, home textiles, and accessories. This role requires a minimum of 5 years of focused experience in managing Amazon Advertising campaigns for 7+ figure US-based Softlines brands with extensive SKU count catalogs. The successful candidate will bring expert knowledge in segmenting, strategizing, managing, and deploying campaigns across Amazon's Sponsored Products, Sponsored Brands, and Sponsored Display advertising solutions. Key Responsibilities: • Develop and execute targeted PPC advertising strategies tailored to the Softlines category on Amazon, leveraging Sponsored Products, Sponsored Brands, and Sponsored Display platforms. • Manage and optimize client advertising accounts to drive performance, focusing on revenue growth, return on ad spend (ROAS) and total advertising cost of sales (TACOS). • Understand the complete picture of an Amazon account as related to factors impacting advertising, such as Buy Box, Inventory, Pricing, SEO, Creative, and overall Conversion Rate Optimization. • Conduct in-depth category research, competitor analysis, and customer targeting to refine advertising tactics. • Collaborate closely with clients to understand their brand goals, translating these into effective advertising strategies. • Utilize advanced Excel and Google Sheets skills to organize, analyze, and report data-driven insights. • Efficiently manage campaigns using Seller Central and Campaign Manager tools. • Stay informed of the latest trends and best practices in Amazon advertising, particularly within the Softlines category. • Provide clear, concise communication to clients and internal teams, delivering regular performance updates and strategic recommendations. Qualifications: • Minimum of 5 years in managing Amazon PPC campaigns for 7+ figure Softlines brands within extensive SKU count catalogs. • Minimum of 2 years working with an Amazon Marketing Agency. • Specialized knowledge of Amazon's advertising platforms, with a focus on the Softlines category. • Proficiency in Excel, Google Sheets, Amazon Bulk Files, Seller Central, and Campaign Manager. • Familiarity with third-party Amazon tools like PacVue, Skai, Perpetua, AdLabs.app, Ad Bader, MerchantSpring, Kapoq, and platforms such as Criteo and Walmart Connect are beneficial. • Experience with Macros/VBA and Amazon DSP is advantageous. • Strong analytical skills to interpret data and drive informed decision-making. • Excellent multi-tasking and project management skills • Ability to thrive in both independent and collaborative work settings. • Must work on a computer with at least 2 screens and ample processing power, as well as a lightning fast, uninterrupted internet connection • Must work regular US business hours. If you are a dedicated Amazon Advertising professional with Softlines expertise and a track record of success, we would love to meet you. Please apply by submitting your resume and a cover letter outlining your experience and how you can contribute to our team Apply Job!