Founding Product Marketer

We’re supercharging the clean economy

Crux is the capital markets platform changing the way clean energy and manufacturing projects are financed in the U.S. Crux’s platform, market intelligence, and expert team help developers and manufacturers unlock financing through all stages of project development and operation. 

Our team of 45+ is composed of experts in energy, tax, finance, government, and technology. We have raised $77 million in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

An inflection point in American energy and manufacturing

Energy demand is growing for the first time in 20 years, driven by surging manufacturing, transportation, electrification, and data centers. Simultaneously, hundreds of billions of dollars are being invested in domestic supply chains for critical minerals and components. Developers and manufacturers will require trillions of dollars in capital to meet growing needs.

Unfortunately, the capital markets supporting this transformation remain opaque, fragmented, and complex. At Crux, we recognized the missing infrastructure: a central capital markets platform designed specifically for the next century of American energy and industry. By connecting counterparties, providing market intelligence, and streamlining transactions, we unlock faster decision making, lower cost of capital, and accelerated investment.

The Opportunity

Reporting to the Head of Growth, Crux’s founding Product Marketing leader will play a pivotal role in shaping how our platform and services are positioned and adopted across the industry. 

You will bridge the gap between product development, service delivery, and market adoption, working cross-functionally with product managers, commercial teams, and external partners to ensure our offerings resonate. What you’ll do

• Be a storyteller: Craft differentiated, compelling messaging that clearly articulates the value of Crux’s combined technology and expert service offerings, tailored to diverse audiences (including developers, tax credit buyers, lenders, and advisors).

• Lead with data: Pair quantitative insights with user empathy from market research and competitive analysis to inform go-to-market (GTM) strategy, campaign design, and positioning.

• Drive go-to-market excellence: Develop and execute GTM strategies for new product features and service offerings, aligned with Crux’s business priorities and revenue goals.

• Own product narrative: Develop a deep understanding of our market, trajectory, platform capabilities, and service offers, translating complex technical and transaction concepts into messaging that resonates with target customers.

• Enable commercial teams: Partner with commercial teams to create impactful enablement processes and materials such as presentations, case studies, whitepapers, and FAQs. 

• Drive cross-functional collaboration: Partner deeply with Product, Commercial, Ops, and Growth teams to ensure alignment and execution across workstreams.

• Champion customer engagement: Develop and execute campaigns, webinars, events, and lifecycle marketing programs to showcase Crux’s platform and expertise.

• Continuously improve: Measure performance of product marketing initiatives using KPIs like adoption rates, win/loss feedback, and pipeline impact — and use insights to continuously refine messaging and go-to-market tactics. .

• 6+ years of experience in Product Marketing, 8+ years in Marketing overall,  ideally in an early-stage, fast-paced B2B tech or tech-enabled services company.

• Proven ability to develop and execute successful GTM strategies for complex offerings with an enterprise sales motion.

• A strategic thinker who can see the big picture, anticipate market shifts, and proactively shape Crux’s positioning and messaging to maximize impact,

• A passion for storytelling: Excellent verbal and written communicator with experience translating technical features into benefits for technical and non-technical audiences alike.

• Strong analytical skills with experience conducting market research, monitoring usage metrics, and leveraging data-driven insights.  

• A collaborator by nature — comfortable working across teams, disciplines, and customer segments to deliver business impact.

• Thrives in a dynamic, high-growth environment; able to navigate between strategic and tactical with ease.

• Bonus:

  • Experience in clean energy, finance, or marketplaces.

  • Proficiency with SQL.

What we offer

• Competitive base salary and company wide bonus with an on target earnings of $200K+

• Competitive equity package

• Fully covered Employee Healthcare benefits, including partial dependent coverage

• Remote-first company with quarterly onsite meetings

• $77mm dollars raised, a phenomenal team, and mission driven work

We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.