[Remote] Growth Analyst, Offline Media

Note: The job is a remote job and is open to candidates in USA. CookUnity is a unique platform that connects people with chefs, delivering 50 million meals annually. The Growth Analyst for Offline Media will play a crucial role in executing and optimizing brand-building strategies across various offline media channels, working closely with senior leaders to enhance campaign performance.

Responsibilities

• Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts
• Support media planning, budget allocation, and pacing oversight; monitoring performance daily and flagging risks or opportunities to senior leadership
• Own campaign trafficking, creative asset management, and quality assurance to ensure campaigns launch correctly and run smoothly
• Build and maintain performance dashboards that track key metrics (impressions, CPM, CPV, reach, frequency, brand lift) with accuracy and clarity
• Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments
• Collaborate with agency partners on campaign setup, optimization requests, and performance reporting
• Support development of media recommendations by conducting competitive analysis, audience research, and channel performance deep-dives
• Help build measurement frameworks by pulling data, reconciling discrepancies, and contributing to weekly/monthly reporting cycles
• Stay current on offline media industry trends, platform updates, and emerging channels bringing fresh ideas and learning opportunities to the team
• Work cross-functionally with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking

Skills

• 2-4 years of experience in media planning, digital marketing, or growth marketing roles ideally with some exposure to offline channels (TV, CTV, Audio, Podcasts)
• Advanced English skills
• Analytical foundation with strong Excel skills and comfort working with data you can build clean dashboards, spot trends, and diagnose performance issues
• Demonstrated interest in media measurement and attribution you may not have deep MMM experience yet, but you're eager to learn how brand campaigns drive business outcomes
• Detail-oriented and organized you manage multiple campaigns and vendors without dropping threads, and you proactively flag issues before they become problems
• Comfortable with ambiguity and fast-paced environments you thrive when given ownership of discrete projects and can figure things out independently
• Strong communication skills you can synthesize complex data into clear insights for both technical and non-technical stakeholders
• Intellectually curious and commercially minded you want to understand not just what happened, but why it happened and what to do next

Benefits

• Get paid in USD
• Work remotely: design the life that you want
• Enjoy 15 days of vacation each year from the start date
• 16 fully paid Argentinean holidays
• Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
• Personalized English coach

Company Overview