[Remote] Senior Product Marketing Manager - GTM

Note: The job is a remote job and is open to candidates in USA. Boulevard is a client experience platform for appointment-based self-care businesses, empowering customers to enhance client experiences. The Senior Product Marketing Manager (GTM) will define and execute go-to-market strategies for AI-powered capabilities, shaping product positioning and driving adoption across the customer base.

Responsibilities

• Own the end-to-end GTM strategy and execution for our portfolio of AI-powered capabilities and marketing tools, ensuring they drive measurable adoption, expansion, and revenue impact
• Synthesize customer, market, and competitive insights into sharp and actionable recommendations that shape how specific product initiatives are positioned, scoped, and brought to market
• Develop clear, differentiated positioning that makes new functionality feel obvious and compelling — connecting what we build to the outcomes that matter most to our customers and their clients
• Partner closely with creative teams to produce high-quality, high-impact campaign assets and launch materials that will stand out from the clutter
• Enable Sales, Support, and Customer Success with the narratives and tools they need to confidently sell and grow adoption
• Identify expansion opportunities and influence pricing and packaging decisions in partnership with Product, Finance, and Revenue teams
• Be the connective tissue across Product, Marketing, Lifecycle, Sales, and Customer Success, ensuring alignment on priorities, narratives, and execution against shared business goals
• Close the loop post-launch, using data and qualitative insight to refine positioning, accelerate adoption, and inform what comes next
• Represent Boulevard externally at industry events and in thought leadership, reinforcing our position as a category leader

Skills

• 5+ years of product marketing experience in B2B SaaS, with a track record of leading high-impact, cross-functional initiatives
• Demonstrated experience bringing AI-powered products to market. Not just positioning them, but shaping what gets built and how it integrates into the broader platform experience
• Strong platform-level positioning instincts in vertical SaaS. You've built cohesive market narratives across a core platform and its vertical offerings
• Sharp strategic thinking and judgment. You form clear points of view, use data to back them up, and know how to influence without authority
• Proven ability to develop and execute integrated go-to-market strategies that drive measurable adoption and revenue outcomes
• A high bar for craft, with strong instincts for what good looks like across messaging, content, and creative execution
• The ability to build trusted relationships and lead through influence in a fast-moving environment
• Experience in vertical SaaS, especially self-care (medspa, salon, or spa)
• Background marketing growth products like CRM, marketing automation, or customer engagement tools
• Familiarity with SMB through to enterprise businesses in service or appointment-based industries

Benefits

• A 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote so you can choose where you want to work.
• You’ll receive a work from home stipend every month.
• Family planning resources and specialized support programs.
• Equity: get ahead on the ground floor and grow with Boulevard.
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

Company Overview