[Remote] Director of Revenue Marketing

Note: The job is a remote job and is open to candidates in USA. Epic Cleantec is focused on sustainable water management, aiming to build resilient communities through innovative solutions. They are seeking a Director of Revenue Marketing to lead the revenue marketing function, design and execute ABM and demand generation programs, and drive commercial growth through strategic pipeline management.

Responsibilities

• Develop and execute a comprehensive pipeline generation strategy, focusing on achieving top-of-the-funnel acquisition goals and driving our ABM initiatives
• Take ownership of marketing-sourced pipeline building across key audience segments, personas, target geographies, channels, and market verticals to drive predictable, scalable, and repeatable pipeline growth, ultimately contributing to revenue expansion
• Partner with Sales and Marketing leadership on quarterly GTM planning
• Design and run Epic’s ABM motion across Tier 1 developer accounts and influencer firms (engineering, architecture, sustainability)
• Partner with Sales on target account selection and refresh, buying committee mapping, persona-specific campaign design, and the discipline to translate strategic account prioritization into coordinated pipeline generation programs
• Own the consultant distribution strategy through engineering and architect channels, including enablement at industry events
• Build and run the campaigns that drive qualified engagement at the top and middle of the funnel
• Build segmentation strategies that reflect Epic’s reality, including persona, region, regulatory environment, and project lifecycle stage
• Own the channel mix, content deployment, paid programs, lifecycle nurture, and the integration of our ROI tools and project assessment into demand programs
• Build milestone-aligned nurture frameworks tied to development and project lifecycle stages
• Replace broad communication with persona-specific, stage-aware engagement programs
• Partner with Marketing Operations and external RevOps consultants to evolve Epic’s CRM architecture, lifecycle stages, lead scoring, attribution models, dashboards, and data governance frameworks
• Define the reporting, funnel measurement, and pipeline visibility requirements needed to connect marketing activity to opportunity progression, account engagement, and revenue impact
• Collaborate with RevOps partners to develop and refine engagement scoring models that surface high-intent accounts and buying committee activity for Sales prioritization
• Partner cross-functionally to operationalize account enrichment, segmentation, and target account infrastructure using tools such as Clay and related GTM systems
• Work closely with Marketing Operations and external partners to improve CRM and MAP data quality, governance, and scalability across campaigns, lifecycle stages, and reporting systems

Skills

• 7+ years in B2B marketing with at least 3 years owning revenue or demand marketing in a high-consideration, multi-stakeholder sales environment
• Direct experience designing and running ABM programs that produced measurable pipeline, not just engagement
• Strong fluency in HubSpot and modern GTM systems, including lifecycle management, attribution frameworks, engagement scoring, and reporting infrastructure
• Strong understanding of multi-touch attribution methodologies and marketing analytics
• Strong analytical and operational rigor, with the ability to translate complex GTM motions into scalable processes, reporting frameworks, and cross-functional execution
• Self-directed with the ability to manage multiple priorities without close supervision
• Passion for sustainability, innovation, and the role that smart infrastructure plays in building better cities
• Experience partnering effectively with RevOps and Marketing Operations teams is strongly preferred

Benefits

• Medical, dental, and vision insurance
• 401(k) plan
• Flexible time off
• Equity options
• Paid family leave

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