[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Public Outreach is a full-service fundraising agency that connects causes and communities across Canada, the United States and the UK. They are seeking a Digital Marketing Specialist who will execute, monitor, and optimize paid digital campaigns for mission-driven clients, focusing on platforms like Google Ads and Meta Ads.

Responsibilities

• Execute Google Search campaigns end-to-end, including keyword strategy, match types, bidding, and Quality Score optimization
• Launch Meta ad campaigns with minimal oversight, including audiences, creative, placement, tracking, and testing
• Support execution on secondary platforms (TikTok, Pinterest, Microsoft, Reddit) with increasing independence
• Monitor pacing, adjust budgets and bids, and flag underperformance or errors promptly
• Collaborate with strategists to align ad set-ups with broader goals and targeting recommendations
• Set up and validate campaign tracking using UTM structures and tools like Google Tag Manager
• Analyze performance via Meta Ads Manager, Google Analytics, and Looker Studio
• Prepare clear, client-facing reports and synthesize actionable insights
• Flag data discrepancies or tracking issues early and contribute to resolutions
• Work with creative team to ensure creative is optimized for platform and campaign goals
• Coordinate with internal stakeholders to document campaign learnings and benchmarks
• Participate in internal QA and campaign hand-off processes to support consistency and scale
• Stay current on platform updates, trends, and algorithm changes across Meta and Google, as well as emerging channels
• Contribute ideas for campaign testing and creative or targeting iterations
• Support documentation of evolving best practices across the paid media function

Skills

• Strong foundation in Meta Ads Manager and Google Ads
• Detail-oriented and performance-driven
• Strong technical proficiency
• Analytical thinking
• Collaborative communication
• Experience executing Google Search campaigns end-to-end, including keyword strategy, match types, bidding, and Quality Score optimization
• Ability to launch Meta ad campaigns with minimal oversight, including audiences, creative, placement, tracking, and testing
• Experience supporting execution on secondary platforms (TikTok, Pinterest, Microsoft, Reddit)
• Ability to monitor pacing, adjust budgets and bids, and flag underperformance or errors promptly
• Experience setting up and validating campaign tracking using UTM structures and tools like Google Tag Manager
• Ability to analyze performance via Meta Ads Manager, Google Analytics, and Looker Studio
• Experience preparing clear, client-facing reports and synthesizing actionable insights
• Ability to flag data discrepancies or tracking issues early and contribute to resolutions
• Experience working with a creative team to ensure creative is optimized for platform and campaign goals
• Ability to coordinate with internal stakeholders to document campaign learnings and benchmarks
• Experience participating in internal QA and campaign hand-off processes to support consistency and scale
• Ability to stay current on platform updates, trends, and algorithm changes across Meta and Google, as well as emerging channels
• Ability to contribute ideas for campaign testing and creative or targeting iterations
• Experience supporting documentation of evolving best practices across the paid media function

Benefits

• + Benefits

Company Overview