[Remote] Product Marketing Manager - Platform & Enterprise
Note: The job is a remote job and is open to candidates in USA. FICO is a leading global analytics software company that helps businesses make better decisions. They are seeking a highly motivated Product Marketing Manager to support their enterprise platform's go-to-market strategy, collaborating with various teams to develop messaging, positioning, and enablement materials.
Responsibilities
- Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments
- Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment of messaging with product functionality, software vision, and customer needs
- Partner with the market insights team on buyer intelligence and competitive analysis to identify key market trends, buyer pain points, and opportunities for differentiation
- Build launch frameworks, content activation strategies, and foundational platform materials (product sheets, demos, sales decks) to support GTM initiatives
- Partner with content marketing and creative teams to produce high-quality assets for global sales activities and marketing campaigns
- Translate technical concepts into clear, accessible narratives that resonate with both technical and non-technical audiences
- Equip the sales organization with tools, materials, and training to enhance sales effectiveness
- Assist with and conduct enablement sessions on platform capabilities, competitive positioning, and objection handling
- Develop repeatable frameworks that scale knowledge across global teams
- Assist with the GTM execution for new platform functionality and product innovations, ensuring alignment across stakeholders
- Analyze and optimize launch strategies, messaging, and campaign content to drive adoption and revenue impact
Skills
- Experience in enterprise B2B technology, with background in product marketing, solution marketing, product management, sales engineering, UX, technical writing, or a related role
- BA/BS degree Business, Marketing, Computer Science, Engineering, or related field; advanced degree is a plus
- Intellectually curious: motivated to dive deep into complex topics and make them accessible
- Storyteller and communicator: exceptional writing, visual, and verbal communication skills
- Systems thinker: keen ability to connect people, process, and technology into cohesive, repeatable execution strategies
- Collaborative learner: eager to grow alongside senior marketers and technical experts
- Trusted partner: skilled at building credibility across diverse teams and with cross-functional stakeholders
- Bonus: Prior exposure to decision intelligence, decisioning platforms, or adjacent analytics and AI technologies (e.g. data platforms, data science tools, optimization, process automation, etc.)
- Bonus: Prior experience in a customer-facing role or examples of customer-facing content that drove impact in complex, multi-stakeholder buying environments
Benefits
- An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
- The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
- Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
- An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
Company Overview